Advice columns are a centuries-old concept that has greatly evolved since their origin. What originally dealt with formal topics like politics and science turned into personal questions about drama and skincare. As media digitised, the advice column was put on the backburner … or was it?

In the world of PR, your clients are everything. You need to make sure your current clients and their campaigns are the talk of the town, and you also need to keep growing your clientele list. One of the best ways you can achieve both is through having a social media strategy. 

Every PR campaign has a purpose and a message. Public relations professionals plan for months and months to achieve the campaign goals and get the message out there. But what happens when it is over? Do you just start planning the next one, or do you gather feedback?

Anyone hoping to become a success on social media or to grow their pages has wondered about the frequency of posts. If you don't post enough, how will people see you? If you post too much, they might get a little sick of you. That is why we went on the hunt for the magic number of weekly social posts. 

For a while now, AI and how much it has developed has been the talk of the town. But this has also left creatives worrying about things like how it will affect their job, and how it can be used to help them enhance their work. But fret not because we have insights from Dr Mark Nasila on all things marketing, Africa and AI!

Whether you're a freelancer trying to break into email marketing or a candidate for an email marketing job posting, this short article was written to help you write better marketing copy. Scroll on to find the tips you need to make your emails convert.

Starting a blog may seem like a daunting task, but getting started is actually much easier than you might think! We've put together a quick and easy guide to help get you started on your blogging journey.

Ghosts are real. Most of them are really friendly; some can be scary — scary good at what they do. They don't really move through walls or haunt you in your sleep. One thing they can do is write … Ghostwriters are everywhere among us, but there is no need to be scared. Read on to find out why.

Public relations is an integral part of any brand's communication strategy. When a brand is choosing someone to use for their PR services, they can go in one of two directions: in-house or agency PR. It's important to know the different benefits, procedures and more. This article has it all!

We're tired of the gatekeeping! It's time you know how to create one of the most valuable tools for your social media strategy. This guide is all you need to start setting up the content calendar of your dreams!