The Protection of Personal Information Act (POPIA) is a South African law that heavily influences the marketing industry, especially direct marketing. Joreke Kleynhans from media update got insights from David Dickens, CEO of the Direct Marketing Association of Southern Africa (DMASA), on the POPI Act and how it impacts South African brands and consumers.

Radio has been around for such a long time, and to many people it is all the same thing. However, there is a difference between a community radio station and a commercial one. media update's Saads Abrahams is breaking down the differences in our latest infographic!

There are times when PR crises should be met with serious solutions and sombre apologies, and there are times when it's appropriate to approach them more lightheartedly. This can be determined by whether a crisis is defensible or indefensible. media update's Joreke Kleynhans explains the difference between defensible and indefensible PR crises.

If you're trying to build a social media career or just dipping your toes into content creation, let media update's Joreke Kleynhans coach you towards influencer success. This article guides you all the way from setting up your accounts to keeping your audience happy.

News media has gone almost completely digital in the past decade. Every digital news outlet does things a bit differently, but certain elements stay consistent across different platforms. media update's Joreke Kleynhans lays out the layout of online news articles in this infographic.

Not many things are inevitable, but social media definitely is. Love it or hate it, it is not going anywhere anytime soon. So, why not make the most of it and make it work for you? If you want to know how to work smarter and not harder on social media, you've come to the right place!

Visibility is a large part of marketing success. Unless people know of and are interested in your brand, how can they be expected to make a purchasing decision? The question, however, is how a brand can ensure that it is visible enough. That is where the marketing rule of seven comes in handy.

Podcasting has moved on from being a niche hobby to a full-fledged industry — and as with any industry, there are many roles that need to be filled. Knowing which positions are available can help anyone who wants to get into the industry know what skills they need to have or develop.