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How to Add Fun to Your B2B Social Media Content — In 300 Words or Less

How to Add Fun to Your B2B Social Media Content — In 300 Words or Less

Social

We all know that social media is not meant to be serious all the time. Businesses can't just be serious and push product on every post — as this is a sure way to kill your social media growth. So, how does one keep it fun yet professional online?

 
How To Add Fun To Your B2B Social Media Content
Social media tips
Social media tips for B2B accounts
How to make your social media content more relatable

Features Versus Benefits and Why The Distinction Matters

Features Versus Benefits and Why The Distinction Matters

Marketing

Effective marketing doesn't just mean talking into the void about your products and hoping people respond. It means making a connection with consumers in a way that will resonate with them the most and ensure that they make a purchase.

 
Marketing features versus benefits
What are features in marketing
What are benefits in marketing
The difference between features and benefits
Examples of benefits in marketing
Examples of features in marketing
Marketing terminology

Writing Tips From Famous Writers

Writing Tips From Famous Writers

Media

Anyone who is a writer can testify to how difficult it can be to write any piece of work and to write it well. We all have our off days where we struggle to find inspiration to write. That is why we've put together some epic writing tips from some of the best writers in history, to help make your writing flawless.

 
Writing Tips From Famous Writers
Writing tips
Tips to help with writer’s block
Tips for writers
Writing advice

The Benefits of Online Media Databases for PRs — In 300 Words or Less

The Benefits of Online Media Databases for PRs — In 300 Words or Less

Publicity

PR pros should always be on the lookout for tools and tips that will make their work more effective. Online media databases have been part of the industry for a while, but some PRs are old-school and prefer having their own lists and updating them manually. If you are undecided about online media databases, learn more about them here!

 
Benefits of online media databases
Useful tools for PRs
Why should PRs have media databases
Where to get media contact details
What is an online media database
The Benefits of Online Media Databases for PRs

LinkedIn Articles: Pros, Cons and When to Use Them

LinkedIn Articles: Pros, Cons and When to Use Them

Social

LinkedIn articles can be useful for brands that want to improve their social media strategy. However, as with any social media approach, it will work well for some brands and less so for others.

 
LinkedIn articles
Are LinkedIn articles beneficial
Pros and cons of LinkedIn articles
When to use LinkedIn articles
Are LinkedIn articles different from posts
Benefits of LinkedIn articles
Is LinkedIn good for knowledge sharing

Creating Your 2025 Marketing Mood Board

Creating Your 2025 Marketing Mood Board

Marketing

As 2025 approaches, marketing pros should reflect on the past year and plan for the future. A crucial step in this process is creating a marketing mood board, which allows you to visually map out your brand's goals for the upcoming year and start with a clear direction. So, as we enter a new year, let's take a look at what stays and what needs to go into our marketing strategies.

 
Creating Your 2025 Marketing Mood board
Creating Your 2025 Marketing Moodboard
Marketing mood board 2025
How to create a mood board for marketing
Marketing trends 2025
Brand strategy visualization
Mood board for marketing campaigns
Creative marketing tools 2025
Campaign mood board

Explaining Sensationalism — In 300 Words or Less

Explaining Sensationalism — In 300 Words or Less

Media

Journalistic integrity is a widely discussed subject, yet it is not always understood. In some ways, ethics in journalism become more refined and sensitive as time passes, but in other ways, a desire for views stands in the way of journalists' righteousness.

 
Sensationalism
What is sensationalism
What is sensationalist news
When is news sensationalist
Is sensationalism bad
Journalism ethics
Journalistic integrity

How to Craft an Effective Press Release [Infographic]

How to Craft an Effective Press Release [Infographic]

Publicity

One crucial skill that PR professionals must have is the ability to write impactful and captivating press releases. While practice is essential, having guidelines to follow can greatly assist in achieving your desired results and reaching your goals with each release you publish.

 
How to Craft an Effective Press Release
How to write a press release
Effective press release tips
Press release distribution strategies
Optimising press releases for SEO
Crafting impactful press releases
Best practices for press releases
Three press release tips

Social Media Accessibility: Making Content Inclusive for All Users

Social Media Accessibility: Making Content Inclusive for All Users

Social

Anyone who creates social media content needs to make sure that the content they are creating is available for everyone to enjoy. Accessibility on social media is incredibly important, which is why we've put together a guide to creating accessible content by using features like alt text, captions and screen-reader-friendly formatting for a more inclusive social media presence.

 
Social Media Accessibility: Making Content Inclusive for All Users
Social media accessibility
Inclusive social media content
Accessibility in social media
Alt text for social media
Accessible content tips
Social media captions for accessibility
Screen-reader friendly social media
Creating inclusive content online
How to create inclusive social media content

Lessons from Black Friday 2024 Campaign Trends

Lessons from Black Friday 2024 Campaign Trends

Marketing

Black Friday is one of the greatest opportunities for brands to utilise promotional marketing. But it's not only brands and consumers that benefit from this annual event. The Black Friday campaign trends of 2024 give marketers key insights into modern marketing and how to reach the modern consumer.

 
Black Friday
Black Friday marketing
Black Friday marketing trends
Marketing insights
Why is Black Friday marketing different this year
Marketing trends 2024
Promotion marketing
Cyber Monday
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