Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

The Role of PR in Successful Rebranding

The Role of PR in Successful Rebranding

Publicity

Any brand that wants to stay relevant and competitive for a long time is going to need to rebrand, whether drastically or subtly, somewhere in its lifetime. Perhaps unexpectedly, public relations plays a crucial role in ensuring the success of a rebrand. This article explains how.

 
PR and rebranding
How to use PR in a rebrand
What is rebranding
When to rebrand
How to rebrand successfully
What do I need to rebrand my business
Rebranding checklist
How does publicity and rebranding relate
How does PR matter in rebranding
Why is PR important for a rebrand

The Essential Guide to Using Hashtags Effectively

The Essential Guide to Using Hashtags Effectively

Social

By now, everyone knows what a hashtag is; some of us are more fond of them than others. Love 'em or hate 'em, they do serve a purpose. You have to use them correctly, though, which unfortunately a lot of people don't do. That is why we've put together a guide on how to use them effectively!

 
The Essential Guide to Using Hashtags Effectively
Hashtags
How to use hashtags
Using hashtags in 2024
The history of the hashtag
How the right hashtags can boost your engagement
Social media tips
Hashtag tips
Using the right hashtags

Why You Need Video Content in 2024 — In 300 Words or Less

Why You Need Video Content in 2024 — In 300 Words or Less

Social

In 2024, posting videos on social media is crucial if you want to grow your pages. Media consumption trends, methods and accessibility are changing and advancing at a fast rate, and the media space is growing in competitiveness. However, video content can help you overcome these obstacles; here's how!

 
How to grow on social media
Do I need video to succeed on social media
Is video content a social media best practice
Why is video important on social media
Instagram reels
Facebook video
TikTok
Video autoplay
YouTube shorts
Why videos perform well on social media
Is video the future of social media

Primary and Selective Demand Advertising: What You Need to Know

Primary and Selective Demand Advertising: What You Need to Know

Marketing

Advertising is a broad industry, and it can be categorised according to geographical context, target markets, media used and so much more. One such categorisation is primary versus selective demand advertising. This article gives an overview of this distinction and its importance. 

 
Marketing
Marketing tips
Primary demand marketing
Selective demand marketing
Why is my marketing not working
How to improve marketing strategy
How to increase marketing reach
What does selective demand mean
What does primary demand mean
Supply and demand
Selective demand advertising
Primary demand advertising
Market share
Primary vs selective demand
Primary versus selective
Stimulate demand through marketing
Stimulate demand through advertising

LinkedIn as a Marketing Tool — in 300 Words or Less

LinkedIn as a Marketing Tool — in 300 Words or Less

Marketing

Using LinkedIn can sometimes feel like going to the second page of Google search results: We only go there when we are looking for something really specific or when we are hoping to fill or find a job. But if marketers really know what they are doing, LinkedIn can be a valuable marketing tool. 

 
LinkedIn
LinkedIn tips
Marketing
Marketing on social media
Marketing on LinkedIn
How to market on social media
How to market on LinkedIn
LinkedIn marketing
LinkedIn marketing tips
Is LinkedIn effective for marketing
Is LinkedIn good for marketing
The benefits of using LinkedIn for marketing
How to promote your business on LinkedIn
How to promote your brand on LinkedIn
LinkedIn marketing strategy

Journalism Tips from Penelope Featherington aka Lady Whistledown

Journalism Tips from Penelope Featherington aka Lady Whistledown

Media

Journalists! You must make haste! The latest season of Bridgerton has left us all feeling wanting more — so naturally, we've all binged the previous seasons. Watching Penelope being the diamond of the season when it comes to writing has given this writer some journalistic inspiration that I wish to share with the ton! 

 
Journalism Tips from Penelope Featherington aka Lady Whistledown
Journalism tips
Writing tips
Lady Whistledown
Bridgerton
Bridgerton Netflix
How to write like Lady Whistledown
Penelope Featherington
Journalism tips from series
Pseudonym as a writer
Crafting a Unique Voice
The Art of Being a Wallflower
The Pros of Anonymity

Three Branded Podcasts and Their Benefits

Three Branded Podcasts and Their Benefits

Media

Lately, it feels like anyone willing to purchase a microphone has a podcast. With all the podcasts out there, it can be a little weird to encourage brands to jump on the casting train. But here I am, doing just that. Let's look at a few successful branded podcasts to find out why.

 
Podcasts
Brand podcasts
Branded podcasts
The purpose of branded podcasts
The benefits of branded podcasts
Why brands should have podcasts
Why brands have podcasts
What is a branded podcast
What is a brand podcast
Branded podcasts examples
Brand podcasts examples
Laager Rooibos podcast
Laager Visual Podcast
The Penguin Podcast
Penguin Books UK
Penguin Random House
Penguin Random House UK
Penguin Random House podcast
Smul
Smul lifestyle
Simulcast
Smul podcast
Smul lifestyle podcast

How To Compile Your Media List for PR — in 300 words or less

How To Compile Your Media List for PR — in 300 words or less

Publicity

As a specialist in communications, it is crucial to ensure that your work is reaching the intended audience. Your press releases may be top-notch, but without reaching the right people in the media, they will not have the desired impact. This is where having a carefully curated media list becomes essential.

 
How To Compile Your Media List for PR
Media list for PR
Why PRs need a Media List
What is a media list
How To Compile Your PR List
Compiling a PR list
Media directory
Target Media Directory
What is a media contact list
Tools to use when creating a media contact list
How to create a PR list
What is a PR list
Creating a PR list

The Five Main KPIs in Social Media [Infographic]

The Five Main KPIs in Social Media [Infographic]

Social

Social media is a means to connect with the world around you — but it's also a huge part of the business strategy for many brands. How do you know if your social media strategy is working, though? This is where social media KPIs come in.

 
The five main KPIs in social media
KPIs in social media
Social media KPIs
What are social media KPIs
What are the KPIs in social media
Engagement KPI
Loyalty KPI
Growth KPI
Conversion KPI
Reach KPI
Social media marketing
Social media marketing tips
Social media success metrics

Navigating Emotions: Marketing Tips From <i>Inside Out 2</i>

Navigating Emotions: Marketing Tips From Inside Out 2

Marketing

Emotions… so human and yet so complicated. Emotions affect everything we do and every decision we make. No wonder marketers spend so much of their time trying to figure out how to evoke, use or navigate people's emotions. Don't worry! Disney and Pixar made a whole movie about it…

 
Inside Out
Disney
Pixar
Disney’s Inside Out 2
Pixar’s Inside Out 2
Inside Out 2
Inside Out movie
Inside out 2 Movie
Joy
Amy Peolhar
Amy Poehler Joy
Maya Hawke Anxiety
Maya Hawke
Anxiety
Liza Lapira Disgust
Liza Lapira
Disgust
Tony Hale Fear
Tony Hale
Fear
Lewis Black Anger
Lewis Black
Anger
Phyllis Smith Sadness
Phyllis Smith
Sadness
Ayo Edebiri Envy
Ayo Edebiri
Envy
Adèle Exarchopoulos Ennui
Adèle Exarchopoulos
Ennui
Paul Walter Hauser Embarrassment
Paul Walter Hauser
Embarrassment
Jude Squibb Nostalgia
June Squibb
Nostalgia
Joy marketing
Anxiety marketing
Disgust marketing
Fear marketing
Anger marketing
Sad marketing
Sad ads
Sadvertising
Envy marketing
Ennui meaning
Ennui marketing
Embarrassment marketing
Nostalgia marketing
Emotional marketing
How to use emotions for marketing
How to evoke emotions in advertising
0
0
 

Next Up

Clear