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Streaming versus pay TV: Which option is best?

Streaming versus pay TV: Which option is best?

Media

Streaming versus cable TV; a debate that has polarised the media industry for years. With each medium having its own advantages and drawbacks, it can be confusing to determine which option is best for you — we can help with that.

 
Streaming vs TV
streaming vs cable TV pros and cons
pros and cons on TV streaming services

How to craft an effective PR plan

How to craft an effective PR plan

Publicity

A public relations plan is the roadmap to achieving your most desired outcome. It outlines what needs to be done, why, and how to achieve that. Looking to map out a comprehensive plan that you can follow, measure and improve on? Stick to the guide below to ensure you reach your ultimate goal.

 
Public relations plan
PR strategy
Objectives
Planning

Public relations in the South African context

Public relations in the South African context

Publicity

Public relations in South Africa cannot be one-size-fits-all. There are a number of underlying aspects to consider, such as cultural diversity and prevailing political atmosphere, which influences PR activities and messages.

 
PR in South African context
PR in politics
diversity in PR
digital divide in communications

Three digital PR campaigns you can learn from

Three digital PR campaigns you can learn from

Publicity

The greatest public relations campaigns create a lasting impression — but which are the best of the best? We bring you our top picks for digital PR campaigns in South Africa to offer insight, and to help you learn a thing or two.

 
Digital PR campaign South Africa
South African PR campaign
top South African PR campaigns
digital PR
digital public relations campaign

Is a PR career right for you?

Is a PR career right for you?

Publicity

Public relations is a broad and high-pressured industry, and once you break through these barriers, you’ll enjoy a career filled with innovation, creativity and variety. But how can you know whether this is the career for you?

 
Public relations
pr
career in pr
pr job
career
job
reputation management
media
media networks

Are influencers still relevant during the global crisis?

Are influencers still relevant during the global crisis?

Social

Influencers have proved to be a very powerful tool in endorsing products during lockdown as consumers are unprecedentedly relying on e-commerce. Here, media update's Pamela Manzenze dives into why influencers are still relevant during the Covid-19 pandemic.

 
Influencers
Social media
COVID-19
Online shopping
e-commerce
Influencer marketing

What are 'kidfluencers' and why are they so popular?

What are 'kidfluencers' and why are they so popular?

Social

Kidfluencers are making major waves in the social media marketing industry. Living in the digital age, social media is a key part of most of our lives, especially for kids that have grown up with it. That said, the use of kidfluencers is on the rise and it’s time to investigate why.

 
Kidfluencer
what are kidfluencers?
Social media marketing
Digital marketing
Youtube

How social media influences a brand

How social media influences a brand

Social

Social media has proven to be a medium that individuals and brands can use to either influence or be influenced. This ultimately shapes the brand’s personality and way of engagement going forward. Here, media update’s Nakedi Phala reveals the impact of social media on a brand.

 
Social media influence
social media brand engagement
social media trends
building relationships on social media

Understanding the sales funnel

Understanding the sales funnel

Marketing

The sales funnel is something all marketers need to know about. If you’re new to this sector, you might be wondering, ‘why do I need to know this?’. Well, having knowledge of consumer purchasing behaviour is crucial for effectively managing your brand. But there’s more to it than that ...

 
Sales funnel
sales funnel explained
what is the sales funnel
sales funnel meaning

Four ways marketers can lead in an era of constant change

Four ways marketers can lead in an era of constant change

Marketing

Marketers are experts at change management, which comes in handy within an industry that’s in a constant state of flux — they are used to resistance. So, how can a marketer lead in an era of constant change? All they need to do is put people first.

 
Marketers lead
How to lead as a marketer
Marketing
Marketing Industry
Era of change
Marketers and change
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