In most cases, standing still is better than moving backwards. But in the world of stories and posts, negative change is better than no change. This article explains why a regressing social media account has an easier road to recovery than an account where nothing is happening.

Marketing is a mixture of many profound talents. Over the years, technology has become a large part of it. Technology, however, doesn't make it less necessary for marketing to connect people and connect with people. This Q&A explains why that is and how storytelling makes for winning strategies. 

Election fatigue is already setting in, and we still have a few elections to go. As we are making our way through the 64 national elections happening in 2024, it is clear that the media will forever be connected to politics. But what role does the media play in shaping the political landscape? Find out here!

Press statements or releases are crucial parts of PR. They are often the first response in a time of crisis and the best way to get the word out in times of good news. But releasing your statements on a whim might not be the best. That is why we created a guide to achieve the perfect timing.

By now, you have seen at least one Employee-Generated Content (EGC) video on social media. This trend has gotten so big that even people who aren’t chronically on TikTok like me get to hear about it. Before you decide to create your own EGC, you will want to check out our guide below.

Brands also like shopping for new outfits! After some time in existence, every brand will need a rebrand at some point. It's important to take it on at the right time, though. That's why this article gives you the perfect guide to when your rebrand will be most successful.

Have you ever found yourself crying because of an ad? It is okay... You don’t have to answer out loud. Just know that you are not the only one. Some ads are really, really sad. Some marketers go out of their way to evoke true emotion through advertising. This is a little technique called sadvertising.

Are you thinking of starting your freelancing journey? Or maybe you've already taken the leap? Wherever you are in your freelance journey, knowing how to charge your clients is probably one of the biggest hurdles you will face. That's why we have got some updated rates from The Southern African Freelancers' Association to help get you on the right track!

Every year on July 16^th, the industry celebrates World PR Day. This day recognises the hard work of PR professionals and the difference they make to various parts of society. Today, media update and this article are celebrating PR. Scroll on to read our reasons for loving the practice. 

If you have TikTok, chances are that you spend a lot of time — or at least more than you should — on the app. That means you often see people who managed to make TikTok content creation their full-time job. It sounds like a pretty good side hustle. But how do you monetise TikTok?