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Understanding the sales funnel [Infographic]

Understanding the sales funnel [Infographic]

Marketing

The sales funnel plays a central role in understanding the purchasing journey. It is crucial that marketers have a clear understanding of the funnel. This will help them to understand how to nurture the consumer through their voyage so that they feel satisfied with their experience with your brand.

 
Sales funnel
sales funnel explained
what is the sales funnel.

The rise of mobile streaming: YouTube versus Netflix

The rise of mobile streaming: YouTube versus Netflix

Media

With the rise of YouTube and Netflix, mobile streaming is having its moment in the spotlight right now, as demand for entertainment on the go increases. But what is it about these shows on the small screen that attracts consumers? And who are the front-runners in this industry? media update’s Taylor Goodman investigates.

 
Mobile streaming
the rise of mobile streaming
YouTube
YouTube - Google
Netflix
mobile streaming
streaming services
streaming apps.

Dear PR pros — here’s why you need to take a break from the office

Dear PR pros — here’s why you need to take a break from the office

Publicity

PR professionals need to take breaks — and not just a coffee break but something to get them away from their desk. media update’s Talisa Jansen van Rensburg takes a look at the importance of PR pros leaving the office and going on an adventure.

 
PR pros
PR professionals
Public Relations
PR pro take a break
Break away from office
PR pros and the office
PR pro away from office
PR pro breaks

Vanity versus actionable: Looking at the metrics that matter

Vanity versus actionable: Looking at the metrics that matter

Social

Vanity metrics versus actionable metrics — understanding the difference can be confusing. On-screen, it looks so good to have over 1 000 followers, but then you only get seven likes on your posts. What is this really saying about your content and how can you improve it?

 
Social media
vanity metrics
actionable metrics
understanding analytics for LinkedIn

Online activity tracking: Friend or Foe?

Online activity tracking: Friend or Foe?

Social

Online tracking is quite a controversial topic, often leaving a bitter taste in the mouth of Internet users. Many consider this as an invasion of privacy and are left paranoid wondering, “Who is tracking me online?” But, have you ever considered how letting brands track you can benefit you?

 
Online tracking
who is tracking me online
Facebook online activity tracking
tracking online activity for targeted advertising
data privacy

Five evergreen hashtags to include in your social media strategy

Five evergreen hashtags to include in your social media strategy

Social

Brands use all kinds of hashtags on social media each and every day, but there are certain ones that can always be counted on to get your audience engaging with your posts. Enter evergreen #tags — the one thing that will help put your content in the spotlight!

 
Trending evergreen hashtags
popular hashtags 2021
evergreen hashtags
viral hashtags 2021
heavy reach hashtags
evergreen content
social media

The importance of emotional correctness in the media

The importance of emotional correctness in the media

Media

It’s time that the media industry shifts its focus on becoming more emotionally correct. Why? Because if you want people to engage with your content, you need to look at how things are said instead of what is being said.

 
Emotional correctness
Emotional correctness in the media industry
Media industry and emotional correctness
Political correctness and emotional correctness
Political correctness and emotional correctness in the media industry

Print isn’t just surviving — it’s thriving

Print isn’t just surviving — it’s thriving

Media

Print continues to survive despite the number of publishers that have closed their doors due to the economic climate. After a year of dealing with the challenges of the crisis, magazines are back on the market, proving that this medium is able to hold its own.

 
Print is not dead
print is alive
print industry South Africa
print in pandemic
print in crisis
magazine publishers
survival of magazines

How 'cancel culture' influences crisis communications

How 'cancel culture' influences crisis communications

Publicity

‘Cancel culture’ has changed the landscape of crisis communications drastically, as social media has become more intertwined with our daily lives every passing day. But what does being ‘cancelled’ even mean and what in the world does this have to do with PR? Let’s find out.

 
Public relations
public relations and cancel culture
reputation management
crisis management
cancel culture
brands affected by cancel culture
what is cancel culture

CSI in PR: Three things you can learn from SA supermarkets

CSI in PR: Three things you can learn from SA supermarkets

Publicity

PR pros need to explore CSI strategies to ensure that their client is portrayed in the best possible light — while also delivering on socio-economic goals. Brands have to show that they support these projects to prove that they are not just a business but also a vessel for sustainable solutions.

 
CSI tactics in PR
PR and CSI tactics
PR and CSI
CSI and PR
Corporate Social Investment in PR
Corporate Social Investment
Woolworths
Shoprite
Checkers
Pick ‘n Pay
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