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Four tips for building out a content publishing strategy

Four tips for building out a content publishing strategy

Media

Creating a content publishing strategy can benefit your brand in multiple ways. Not only does it help you to deliver quality and cohesive pieces, but it also helps to increase your site’s visibility. When you are consistently creating quality work, you will also establish your brand as a thought leader in your industry — and who doesn't want that? 

 
Content strategy
content publishing strategy. What is a content publishing strategy
content marketing
what is a content strategy
content strategy example
building a content strategy
content strategy tips

Three ways that social media content creators can stay inspired

Three ways that social media content creators can stay inspired

Social

Social media content creators have to constantly come up with new and striking copy for brands. This can be incredibly challenging and taxing for these individuals and they may find themselves losing inspiration. But there are ways to reignite the passion. Let’s find out how:

 
Social media content creator
digital content creator
social media content inspiration
content creators
social media post inspiration

PR pros, here's why your strat needs video in 2022

PR pros, here's why your strat needs video in 2022

Publicity

Every PR pro's main objectives include grabbing an audience's attention, keeping it, as well as educating them — all at the same time. Although PR professionals make use of many tools to help them succeed on this quest, sometimes video comes as an afterthought. But it shouldn’t be!

 
Video in PR
Video as a PR tool
PR tool
Video content
Video tools
PR strategy 2022
PR strategy with video in 2022

What is keyword stuffing and how you can avoid it: 200 Words or less

What is keyword stuffing and how you can avoid it: 200 Words or less

Media

Understanding keyword stuffing and writing for SEO can be tricky. With terms like ‘crawling’ or ‘black hat’, one can easily become confused and ask, ‘Am I reading a horror story or am I optimising my content / website?’ All jokes aside, what is keyword stuffing and how can you avoid it?

 
Keyword stuffing
what is keyword stuffing
keyword stuffing definition
keyword stuffing meaning
Keywords and SEO
SEO and keyword stuffing
SEO

What is in store for the PR industry in 2022

What is in store for the PR industry in 2022

Publicity

The PR industry is ever-changing. Contributing factors, such as the social climate, continually influence the way in which PR pros should communicate a brand’s message. Keeping up with these trends and standards is essential if you, dear PR pro, want to communicate effectively.

 
PR industry
PR industry trends
Trends in the PR industry
Publicity trends
Public Relations
Communications
Trends in communications industry

Five social media trends to look out for in 2022

Five social media trends to look out for in 2022

Social

2022 is just around the corner and new social media trends have started to emerge — setting the tone for the new year. media update’s Talisa Carlson is taking a look at what the future of social media has in store for brands, content creators, influencers and everyday social media users.

 
Social media trends in 2022
Social media trends
2022 Social media trends
Short form videos
TikTok
Social media communication
Metaverse
VR
AR

Understanding different types of influencers for brands [infographic]

Understanding different types of influencers for brands [infographic]

Marketing

'Influencer' is often used as a blanket term for anyone with a lot of followers. When you take a closer look at the influencer industry, there are many different levels to it. Certain types of influencers return different results, and this is important to consider when choosing one to represent your brand.

 
Influencers
influencer marketing
different kinds of influencers
micro influencers
nano influencers
mid-tier influencers
macro influencer
mega influencer

Four freelancing mistakes to avoid

Four freelancing mistakes to avoid

Media

Freelance journalism is not for the weak. To make it in this field you have to be creative, ambitious and be driven enough to be your own boss — talk about having a lot on your shoulders. If, however, you think you’ve got what it takes to be a freelancing whiz, read on.

 
Freelancing
South African freelancers
Freelance writing tips
freelance writer
freelance journalism
freelance mistakes
freelance writing jobs
mistakes to avoid as a freelancer
tips for new freelancers

Four ways that PR pros can benefit from media training

Four ways that PR pros can benefit from media training

Publicity

Media training equips PR pros with the knowledge that they need to communicate and share their brand’s story in a constructive way. With an influential tool like the press at their disposal, they should consider participating in media training to ensure they use it effectively. Let’s find out how.

 
Media training
media training for public relations
media
public relations
brand story
brand reputation
brand awareness
communication
effective communication
global communication
PR and media training

How social media platforms are accommodating content creators

How social media platforms are accommodating content creators

Social

Social media content creators are much sought after, as they deliver high-quality content and are a familiar face for consumers to relate to. Despite this, it wasn't until recently that popular platforms like Facebook, Twitter and Instagram started making their platform more creator-friendly.

 
Social media content creators
content creators
best apps for content creators
the creator economy
creator monetisation
Facebook monetisation
Instagram monetisation
Twitter monetisation
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