Primedia Outdoor has announced that its digital Out-of-Home (DOOH) inventory has been independently verified by Seedooh, a globally recognised leader in media verification. Primedia Outdoor says that the partnership underscores its commitment to delivering unparalleled transparency, trust and accountability in the execution of its clients' media campaigns.

Dentsu School of Influence has invited all aspiring South African content creators over the age of 18 to apply for its 2025 Content Creator Programme. The class of 2025 will be taken on a six-month journey that will give them a solid foundation for a career in content creation and also provide them with the skills, tools and connections to supercharge their trajectory.

The Loeries has announced that it is inviting agencies to create the Loeries campaign for 2025. Every year the Loeries partners with an agency to create the campaign that will define the Loeries voice across Africa & The Middle East and it is time once again for a new agency to craft this campaign.

The recently formed Up&Up Group — consisting of agencies M&C Saatchi Abel, Levergy, Connect, Razor, Black & White and Dalmatian — has announced it has acquired a strategic stake in content marketing agency 2Stories. This is the first acquisition following the announcement of the formation of the Up&Up Group. 

Research commissioned by Capital Connect, a fintech company, has shown that South Africa's wholesale, retail and fuel sectors are forecasted to generate more than R88-billion in additional economic value for the economy during November amid surging consumer interest in Black Friday sales. The research was conducted by the Bureau of Market Research (BMR). 

User-Generated Content (UGC) offers a powerful, cost-effective way for small businesses to build trust, increase reach and engage customers authentically. UGC builds credibility as it reflects real experiences, which resonates more than traditional advertising, says Daniel Bresler, Founder and Director of Marketing at DB Digital. 

While it is easy to start and launch your business, getting it noticed amongst thousands of competitors is the challenge, says Janet Gericke, Founder of The Communication Circle. Gericke adds that as a solopreneur or small business entrepreneur, it isn't about trying to compete with larger companies; it is about using your unique strengths and sharing your knowledge openly. 

Effie South Africa has announced that the 2024 awards gala was held on Thursday, 24 October at The Tryst in Woodmead, Johannesburg. The event celebrated outstanding marketing effectiveness, recognising agencies, brands and their clients for campaigns that delivered measurable impact. 

As South Africa undergoes a digital transformation, the online grocery delivery sector is experiencing revolutionary changes, says the team at Yassir. The team adds that the shift from in-person to online shopping is accelerating, particularly among middle-class to upper-class consumers, signalling a significant growth trajectory for the market.

SPAR has launched its 'A Christmas Like No Other' campaign, which is focussed on emphasising the joy of family and community-driven Christmas traditions. Recognising the economic challenges many families face, SPAR says it is committed to making Christmas both magical and financially accessible, reinforcing its role as a trusted partner in creating unforgettable festive moments.