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Third-party cookies are crumbling

Third-party cookies are crumbling

Marketing

According to Flow, a data-driven adtech company, the days of relying on third-party cookies for insight into consumers are gone and have been replaced by first-party data trends and opportunities. 

 
Third-party cookies are crumbling
Third-party cookies
Cookies
First-party data
First-party data trends
First-party data opportunities
User privacy
Flow
Data ad-tech company
Gil Sperling
Co-founder and CEO of Flow

Chantel Harrison appointed to managing director role at iProspect SA

Chantel Harrison appointed to managing director role at iProspect SA

Marketing

iProspect South Africa has announced the promotion of Chantel Harrison to the position of managing director, effective in June. With a background in media spanning over a decade, Harrison's journey within the industry has been nothing short of remarkable. 

 
Chantel Harrison appointed to managing director role at iProspect SA
Chantel Harrison
Managing director
iProspect SA
Media
Media appointment
Campaigns

The One Show 2024 finalists from 50 countries announced

The One Show 2024 finalists from 50 countries announced

Marketing

The One Club for Creativity has announced the entries that are finalists for 2024. All finalists that will win Gold, Silver, Bronze Pencils or Merits will be announced during Creative Week in New York. FCB New York has the most in the world with 50 finalists, including 45 for 'Dreamcaster' on behalf of AB InBev, Michelob ULTRA.

 
The One Show 2024 finalists from 50 countries announced
The One Show
The One Show 2024
The One Show finalists
The One Club for Creativity
Marketing

Freebie marketing done right — in 300 words or less

Freebie marketing done right — in 300 words or less

Marketing

Freebie marketing involves distributing branded merchandise as gifts to your target market. This is done to raise awareness of your product, service or brand. It's crucial to approach this strategy carefully; otherwise, it can cause a loss for your brand. Read on to find out how freebie marketing can be done the right way!

 
Freebie Marketing
Marketing
How to use freebie marketing
How to promote your business
Branded Merchandise
Do customers like freebies
How to market a business

Environmental marketing in 2024

Environmental marketing in 2024

Marketing

The whole going green and caring about the environment movement has gotten more and more traction over the last few years. Why? People started to pay more attention to the environment and what impacts it. Now, businesses and brands started to notice and so environmental marketing was born.

 
Environmental marketing
Green marketing
What is environmental marketing
What does environmental marketing mean
What is an example of environmental marketing
What is an example of green marketing
Green marketing products
The importance of green marketing
Why is environmental marketing effective
How can brands utilise environmental marketing
How can brands use environmental marketing
Levi
Levi Secondhand
Apple Carbon free products
Apple
Carbon free products
Lush
Lush Cosmetics
Sustainable packaging

Dove commits to never using AI to represent real women in its ads

Dove commits to never using AI to represent real women in its ads

Marketing

Dove has announced that it has committed to never using AI to represent real women in its ads. This follows the brand's study results that indicate AI threatens the representation of real beauty today. 

 
Dove commits to never using AI to represent real women in its ads
Dove
AI
Beuaty
Real Beauty
Dove campaign
Dove code

The One Club sets date for 2024 global Portfolio Night

The One Club sets date for 2024 global Portfolio Night

Marketing

The One Club for Creativity has announced Thursday, 24 October as the date for the 2024 edition of its long-running global Portfolio Night. Opportunity is now available for agencies, brands and creative organisations around the world to serve as city hosts. 

 
The One Club sets date for 2024 global Portfolio Night
The One Club
Portfolio Night
Global Portfolio Night
2024 Portfolio Night
The One Club for Creativity

The digital people market in Africa: a future of growth and innovation

The digital people market in Africa: a future of growth and innovation

Marketing

Digital people, digital humans or virtual avatars powered by artificial intelligence are set to revolutionise various industries by providing realistic and interactive representations of humans for customer service, education, healthcare, social interaction and entertainment, says Steven Hall, creative producer at Brand Avatar. 

 
The digital people market in Africa: a future of growth and innovation
Digital people
Digital market
Digital marketing in Africa
AI
Customer service
Education
Healthcare
Social interaction
Entertainment

Chicken Licken launches new campaign with Joe Public

Chicken Licken launches new campaign with Joe Public

Marketing

Chicken Licken has announced the launch of a new campaign with Joe Public. Chicken Licken's latest campaign aims to give South Africans the best solution to make their families proud. 

 
Chicken Licken launches new campaign with Joe Public
Chicken
Chicken Licken
Joe Public
The Family Full House meal
Chicken Licken full house meal
Chicken Licken ad
Chicken Licken campaign

FNB ranked strongest brand in SA following strategic shift brand positioning

FNB ranked strongest brand in SA following strategic shift brand positioning

Marketing

Following its brand overhaul in 2022, First National Bank (FNB) has announced that it has been named the Strongest Brand in South Africa by Brand Finance, boasting a brand strength score of 92 out of 100.

 
FNB ranked strongest brand in SA following strategic shift brand positioning
FNB
Strongest brand in SA
South African top brands
Brand positioning
Repositioning
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