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Grey Advertising wins <i>AdFocus Medium Agency of the Year</i>

Grey Advertising wins AdFocus Medium Agency of the Year

Marketing

Grey Advertising South Africa has announced that it was named the 2021 AdFocus Agency of the Year in the Mid-size Agency category, which is traditionally the most hotly contested. According to the agency, this proves that Grey is adept at leveraging a climate of uncertainty and ambiguity to its own advantage. 

 
Grey Advertising
AdFocus
Medium Agency of the Year
Mid-size Agency
Financial Mail AdFocus Awards
marketing awards
sa marketing
sa marketing awards
AdFocus Awards winners

New Media wins <i>Gold</i> at 2021 <i>International Content Marketing Awards</i>

New Media wins Gold at 2021 International Content Marketing Awards

Marketing

New Media, a South African content marketing agency, has announced that it won six awards at the International Content Marketing Awards in London. This included one with its in-house tech solutions agency Swipe iX. New Media won Gold in two categories, Silver in one and Bronze in three.

 
New Media
Swipe iX
content marketing
awards
Content Marketing
Content Marketing Awards
content marketing agency
tech solutions agency

Understanding Generation C: The digital natives

Understanding Generation C: The digital natives

Marketing

Have you heard of Generation C, or the Connected Generation? Either way, you have definitely seen them, says Bonnie Currin from Current Consulting. Currin adds that understanding this generation will allow you to develop content that will better engage them and that, as a content marketer, connecting well with these consumers means connecting well with their communities.

 
Generation C
the Connected Generation
Current Consulting
content marketer
marketing to different generations
different generations
generations
generational consumers

New CMO Council report looks at what’s trending in customer spending

New CMO Council report looks at what’s trending in customer spending

Marketing

A new Chief Marketing Officer (CMO) Council report has been released, which looks at the buying behaviour of consumers in the United States. The report indicates that behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories. 

 
CMO
CMO Council
CMO report
CMO council report
customer spending
consumer behaviour
consumer trends
consumer behaviour stats
U.S. consumers
spending trends
online buying
e-commerce

Incubeta named Sanlam Group's digital media planning and buying partner

Incubeta named Sanlam Group's digital media planning and buying partner

Marketing

Incubeta has been appointed as the digital media planning and buying partner for the Sanlam Group, retaining the business for a further three years. The appointment enables the global performance marketer to build on its existing relationship as the group's trusted digital marketing partner, as well as to focus on helping Sanlam achieve its growth objectives. 

 
Incubeta
Sanlam Group
digital media
digital media planning
digital marketing
marketing growth
digital marketing news
marketing news

FCB Joburg and Tiger Brands All Gold launch 'Crammed Full of Goodness' campaign

FCB Joburg and Tiger Brands All Gold launch 'Crammed Full of Goodness' campaign

Marketing

All Gold Tomato sauce has announced the launch of its 'Crammed Full of Goodness' campaign with FCB Joburg. The ad celebrates innovation and product goodness and aims to highlight unmatched quality with no preservatives, thickeners, or colourants. 

 
FCB Joburg
Tiger Brands All Gold
Crammed Full of Goodness
Tiger brands
tiger brands campaign
tomato sauce campaign
all gold campaign

2021 <i>Financial Mail AdFocus Awards</i> winners announced

2021 Financial Mail AdFocus Awards winners announced

Marketing

The winners of the 2021 Financial Mail AdFocus Awards were announced on Wednesday, 24 November. The announcements were made during an event in Johannesburg that streamed online. The awards celebrate advertising's 'game-changers'. Joe Public United Johannesburg was awarded as the Overall Agency of the Year and 15 other awards were presented.

 
AdFocus Awards 2021 winners
AdFocus Awards 2021
AdFocus Awards South Africa
Marketing Awards 2021 SA
Marketing awards winners
Financial Mail AdFocus Awards

<i>Epica Awards</i> announce preselected entries for 2021

Epica Awards announce preselected entries for 2021

Marketing

The Epica Awards have announced the preselected entries for its 2021 competition. The jury of editors and senior reporters has watched and analysed over 3 000 pieces of work. Winners are to be announced during an online show on Thursday, 9 December. 

 
Epica Awards
Epica Awards selected entries
Epica Awards 2021
marketign awards
marketing events
sa awards

<i>Gerety Awards</i> announces its 2022 jury

Gerety Awards announces its 2022 jury

Marketing

The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, has announced its jury for 2022. The awards jury includes some of the most respected leaders from the advertising and marketing world. 

 
Gerety Awards
Gerety Awards jury
Gerety Awards jury 2022
Gerety Awards news
advertising awards
marketing awards
SA awards

Three reasons why local is ‘lekkerder’ this Black Friday

Three reasons why local is ‘lekkerder’ this Black Friday

Marketing

Black Friday is the biggest shopping event of the year. With more South Africans participating in this American tradition than ever before, they should consider how shopping locally could be more beneficial than buying imported products. Let’s find out why buying local is the ‘lekkerder’ option.

 
Black Friday
Black Friday 2021
Black Friday South Africa
buy local
benefits of buying local
local is lekker
buying local
support local businesses
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