Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

Marketing Lessons from Classic Movie Villains

Marketing Lessons from Classic Movie Villains

Marketing

From Darth Vader's unforgettable presence to Regina George's inner circle of influence, classic movie antagonists have always had one or more memorable traits. In this piece, Saads Abrahams from media update unpacks the surprisingly smart marketing lessons we can learn from some of cinema's most iconic baddies.

How Custom Apps Are the Next Frontier in Brand Storytelling

How Custom Apps Are the Next Frontier in Brand Storytelling

Marketing

In today's fast-forwarding landscape, brands are fighting for more than just a customer's market share. All types of businesses are fighting for a customer's attention and emotional affinity. Traditional marketing, like television advertisements, billboards and even social media posts, is still contingent, but it is not enough to fully engage audiences in a brand's story.   

Ulli Appelbaum Releases <i>The Science of Brand Associations: Win Minds, Win Markets</i>

Ulli Appelbaum Releases The Science of Brand Associations: Win Minds, Win Markets

Marketing

Why do some brands stick in our minds — and wallets — while others fade into irrelevance? Ulli Applebaum, internationally recognised brand strategist, has said that the answer has been hiding in plain sight, and is one of marketing's most overlooked yet most essential concepts: brand associations.

Growthpoint Properties Launches Green Energy Initiative With Fuel Switch

Growthpoint Properties Launches Green Energy Initiative With Fuel Switch

Marketing

Growthpoint Properties (JSE: GRT) has joined with Africa's first open blockchain-enabled Renewable Energy Certificate (REC) exchange, Fuel Switch for the launch of certified clean energy trading for tenants, with its e-co2 green energy initiative going live in October.

AdHive Group Announces '10 TO TAKEOFF' Campaign

AdHive Group Announces '10 TO TAKEOFF' Campaign

Marketing

AdHive Group has celebrated ten years with a bold new campaign, '10 TO TAKEOFF', aimed at highlighting the agency's commitment to creativity, curiosity and the belief that African stories deserved to be told with craft, courag, and conviction.

 

 

How Brands Influence Consumer Decisions

How Brands Influence Consumer Decisions

Marketing

In today's era of digital saturation, consumers encounter hundreds of visual and emotional stimuli daily. Product quality alone no longer differentiates a brand. The battle ground has shifted into the subconscious mind, where impressions are formed and decisions are made long before logic enters the picture.

Applications Now Open for the 2025 Bellville Connect  Level Up Series and Expo

Applications Now Open for the 2025 Bellville Connect Level Up Series and Expo

Marketing

Now in its third year, the Level Up Series is a flagship business development programme, hosted by the Greater Tygerberg Partnership (GTP) designed to accelerate SMME growth and connect local entrepreneurs with industry experts, funders and future customers. 

Build your Booth for Impact, First Impressions Aren’t Optional

Build your Booth for Impact, First Impressions Aren’t Optional

Marketing

In the busy and loud exhibition environment, where information is at overload and senses are saturated, the margin for being remembered and overlooked has come down to one simple thing: your stand.

The 2025 IAB <i>Bookmark Awards</i> Celebrate South Africa’s Digital Pioneers

The 2025 IAB Bookmark Awards Celebrate South Africa’s Digital Pioneers

Marketing

Hosted by media personality Sne Dladla, the event has drawn in an audience of leaders from advertising, publishing, technology and brand marketing sectors. Alongside creative agencies, corporates and entrepreneurial innovators.

Datara Consolidates Global Operations of LeadRobot, Elevating Enterprise Data Activation and AI Workflow Capabilities

Datara Consolidates Global Operations of LeadRobot, Elevating Enterprise Data Activation and AI Workflow Capabilities

Marketing

Datara unites LeadRobot under one global architecture — elevating data activation, AI workflows, and privacy-first advertising for enterprises worldwide. One roadmap. One platform. One trusted partner.

0
0
 

Next Up

Clear