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Benefits of Localised PR — In 300 Words or Less
During a time when communication, including public relations, can reach larger audiences with smaller efforts, it is easy for PR pros to lean in the direction of global campaigning to save resources. However, certain benefits of localised campaigning are irreplaceable and can change the game significantly for brands.
Six Tips for Freelance Writers
For many writers, freelancing has become the go-to career choice. However, to be truly successful there are a few things that every writer can do to ensure that their freelancing endeavours are profitable.
Things to Consider Before Becoming a Brand Ambassador
Brand ambassadors are not a new concept, it is one of the oldest marketing tactics used by brands to increase their market presence and grow their brand. But what exactly should you consider when becoming one? And how will being one affect your personal brand? Read on to find out.
The Dos and Don'ts of Social Media Management [Infographic]
If you are looking for some tips to ensure that the social media pages you are managing are top-class and that you aren't doing anything that could hinder your pages' growth, you have come to the right place!
What Is RedNote and Why Is It Relevant?
American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm and unlikely interactions between American and Chinese users are keeping the rest of the world quite entertained.
Red Ribbon Communications has appointed Tayla-Jade Coenraad to its B2B tech division, boosting the long list of brands that have seen the value of each team member. Coenraad, or TJ, as she is more commonly known, is an experienced account manager with a wealth of expertise and a proven track record behind her name.
WARC has released its The Future of Media 2025 report, highlighting trends in media planning, advertising investments and the media ecosystem. WARC's latest forecasts show that global advertising spend surpassed USD$1-trillion for the first time in 2024, and is expected to grow 10.7% this year, to a total of USD$1.08-trillion.
The New York Festivals (NYF) Advertising Awards has opened its call for entries for the 2025 competition. Grey New York has teamed up with NYF Advertising Awards to unveil a new creative campaign, titled 'No BS Allowed,' for the show's 2025 awards season.
MSC Cruises has announced its title sponsorship of three Formula 1® World Championship Grand Prix races in 2025. It is the first time that the cruise line's brand will be included in the name of these three Formula 1® Grand Prix races, and is in addition to the track branding as part of the MSC Cruises global partner status, which has been in place since 2022.
The One Club for Creativity has announced that award-winning designer Juan Carlos Pagan, Co-Founder and Partner at creative studio Sunday Afternoon in New York, has developed the first brand identity for the Young Ones Student Awards, one of the world's most acclaimed competitive showcases for advertising, digital communication and design students.
R17 Ventures AG, an international digital performance marketing agency, has announced the addition of five interns to its Cape Town office at the V&A Waterfront. This milestone celebrates the company's strong and collaborative relationship with Stellenbosch University, which was further strengthened during a challenge hosted on campus in September 2024.
Jetour, the global SUV brand, has announced its partnership with British Norwegian DJ, music producer and electronic music artist, Alan Walker. Jetour says that the collaboration stems from their shared passion for travel, music and lifestyle.
Totalsports has announced the extension of its title sponsorship for the Two Oceans Marathon for an additional three years, running from 2025 to 2027. Totalsports says its renewed commitment reaffirms its dedication to supporting South Africa's running community and promoting active lifestyles.
Engen has partnered with pudo, South Africa's innovative smart locker and courier solution provider. Engen says that the collaboration aligns with it's commitment to delivering smarter solutions, differentiated products and unparalleled convenience for its valued customers.
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