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Primedia Outdoor's DOOH Inventory Achieves Independent Verification by Seedooh

Primedia Outdoor's DOOH Inventory Achieves Independent Verification by Seedooh

Marketing

Primedia Outdoor has announced that its digital Out-of-Home (DOOH) inventory has been independently verified by Seedooh, a globally recognised leader in media verification. Primedia Outdoor says that the partnership underscores its commitment to delivering unparalleled transparency, trust and accountability in the execution of its clients' media campaigns.

 
Primedia Outdoor
Digital Out-of-Home Inventory
Independent Verification by Seedooh
Seedooh
DOOH
OOH
Media Campaigns
Outdoor Auditors

Dentsu School of Influence Opens Entries for 2025 Content Creator Programme

Dentsu School of Influence Opens Entries for 2025 Content Creator Programme

Marketing

Dentsu School of Influence has invited all aspiring South African content creators over the age of 18 to apply for its 2025 Content Creator Programme. The class of 2025 will be taken on a six-month journey that will give them a solid foundation for a career in content creation and also provide them with the skills, tools and connections to supercharge their trajectory.

 
Dentsu
Dentsu School of Influence
SA Content Creators
SA Influencers
Aspiring Influencers
Content Creator Programme

<i>Loeries</i> Invites Agencies to Create Its 2025 Campaign

Loeries Invites Agencies to Create Its 2025 Campaign

Marketing

The Loeries has announced that it is inviting agencies to create the Loeries campaign for 2025. Every year the Loeries partners with an agency to create the campaign that will define the Loeries voice across Africa & The Middle East and it is time once again for a new agency to craft this campaign.

 
Loeries
The Loeries Awards
Loeries 2025
Loeries Campaign
Loeries MEA
Partner With the 2025 Loeries

Up&Up Group Acquires Stake in 2Stories

Up&Up Group Acquires Stake in 2Stories

Marketing

The recently formed Up&Up Group — consisting of agencies M&C Saatchi Abel, Levergy, Connect, Razor, Black & White and Dalmatian — has announced it has acquired a strategic stake in content marketing agency 2Stories. This is the first acquisition following the announcement of the formation of the Up&Up Group. 

 
Up&Up Group
Content Marketing Agency
2Stories
M&C Saatchi Abel
Levergy
Connect
Razor
Black & White
Dalmatian

Capital Connect Releases Black Friday Sales Projection Research

Capital Connect Releases Black Friday Sales Projection Research

Marketing

Research commissioned by Capital Connect, a fintech company, has shown that South Africa's wholesale, retail and fuel sectors are forecasted to generate more than R88-billion in additional economic value for the economy during November amid surging consumer interest in Black Friday sales. The research was conducted by the Bureau of Market Research (BMR). 

 
Black Friday
Shopping Season
Black Friday and the South African Economy
Capital Connect
Bureau of Market Research

Why User-Generated Content (UGC) Is Crucial for Small Businesses in South Africa

Why User-Generated Content (UGC) Is Crucial for Small Businesses in South Africa

Marketing

User-Generated Content (UGC) offers a powerful, cost-effective way for small businesses to build trust, increase reach and engage customers authentically. UGC builds credibility as it reflects real experiences, which resonates more than traditional advertising, says Daniel Bresler, Founder and Director of Marketing at DB Digital. 

 
Digital Marketing
User-Generated Content
UGC for Small Businesses
Online Marketing
Marketing for Small Businesses
Daniel Bresler
DB Digital

Digital Marketing: Seven Tips to Consider When Marketing Your Business

Digital Marketing: Seven Tips to Consider When Marketing Your Business

Marketing

While it is easy to start and launch your business, getting it noticed amongst thousands of competitors is the challenge, says Janet Gericke, Founder of The Communication Circle. Gericke adds that as a solopreneur or small business entrepreneur, it isn't about trying to compete with larger companies; it is about using your unique strengths and sharing your knowledge openly. 

 
Digital Marketing Seven Tips to Consider When Marketing Your Business
Digital Marketing
Marketing Your Business
Tips for Marketing Your Business
Business Marketing
Business Marketing Tips
Marketing Tips

<i>Effie Awards</i> South Africa Announces 2024 Winners

Effie Awards South Africa Announces 2024 Winners

Marketing

Effie South Africa has announced that the 2024 awards gala was held on Thursday, 24 October at The Tryst in Woodmead, Johannesburg. The event celebrated outstanding marketing effectiveness, recognising agencies, brands and their clients for campaigns that delivered measurable impact. 

 
Effie Awards South Africa Announces 2024 Winners
Effie Awards
Effie South Africa
Marketing Awards
Marketing Effectiveness
ACA

South Africa's Online Grocery Sector: Trends and Challenges

South Africa's Online Grocery Sector: Trends and Challenges

Marketing

As South Africa undergoes a digital transformation, the online grocery delivery sector is experiencing revolutionary changes, says the team at Yassir. The team adds that the shift from in-person to online shopping is accelerating, particularly among middle-class to upper-class consumers, signalling a significant growth trajectory for the market.

 
South Africa's Online Grocery Sector: Trends and Challenges
Trends
Online Grocery
Online Grocery Sector
SA's Online Grocery Sector

SPAR Launches 'A Christmas Like No Other' Campaign

SPAR Launches 'A Christmas Like No Other' Campaign

Marketing

SPAR has launched its 'A Christmas Like No Other' campaign, which is focussed on emphasising the joy of family and community-driven Christmas traditions. Recognising the economic challenges many families face, SPAR says it is committed to making Christmas both magical and financially accessible, reinforcing its role as a trusted partner in creating unforgettable festive moments.

 
SPAR
A Christmas Like No Other
SPAR Group
Accessible Christmas
Financially Accessible Christmas
Christmas Campaign
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