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Sun International scoops <i>African Marketing Award</i>

Sun International scoops African Marketing Award

Marketing

Sun International's Africa sales and marketing manager Didier Bayeye-Mbombo has won the coveted Best Tourism Marketer in Africa Award for 2019. The awards were meant to be presented in 2020 but were delayed as a result of the Covid-19 pandemic. Bayeye-Mbombo and winners from the other categories received their awards at a gala event held in Addis-Ababa. 

 
Sun International
African Marketing Award
African Marketing Award 2021
African Marketing Award winners
Didier Bayeye-Mbombo

Understanding the sales funnel [Infographic]

Understanding the sales funnel [Infographic]

Marketing

The sales funnel plays a central role in understanding the purchasing journey. It is crucial that marketers have a clear understanding of the funnel. This will help them to understand how to nurture the consumer through their voyage so that they feel satisfied with their experience with your brand.

 
Sales funnel
sales funnel explained
what is the sales funnel.

Seven marketing buzzwords you should know about

Seven marketing buzzwords you should know about

Marketing

New marketing buzzwords spring up each and every year, and it's important to keep up with what they are in order to understand what's trending within the industry. From Google Shopping to snackable content, the team at Newsclip has compiled all the latest words that marketers can add to their strategy.

 
Marketing buzzwords 2021
marketing buzzwords
business buzzwords 2021
popular buzzwords 2021
tech buzzwords 2021
social buzzwords 2021

Nedbank <i>IMC</i> CEO launches a new book

Nedbank IMC CEO launches a new book

Marketing

Nedbank IMC CEO Dale Hefer has recently launched a new book titled Hustling, Happiness and a Blow-Up Doll Named Percy. An Unusual Guide to Success and Contentment. The book aims to share anecdotes from Hefer's award-winning marketing career.

 
Nedbank IMC Conference
marketing CEO
Dale Hefer
marketing book
Hustling
Happiness and a Blow-Up Doll Named Percy. An Unusual Guide to Success and Contentment

2021 <i>New Gen Awards</i> provides applicants with tips for entering

2021 New Gen Awards provides applicants with tips for entering

Marketing

The 2021 New Gen Awards have detailed tips and factors, provided from its judging panel. The insights aim to guide applicants when completing entry forms. The panel has explained the factors herein that will help them to create a winning entry and stand out from the rest. 

 
New Generation Awards
2021 New Gen Awards
New Gen Awards tips
New Gen Awards judges

The One Club opens entries for 2021 <i>Young Guns</i>

The One Club opens entries for 2021 Young Guns

Marketing

The One Club for Creativity has opened entries for Young Guns 19, celebrating international creative professionals age 30 or younger. Young Guns is the industry's only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today's vanguard of young creatives. 

 
The One Club
Young Guns Awards
Young Guns Awards entries
2021 Young Guns Awards
Young creatives awards
cross-disciplinary awards
portfolio based awards

WOO unveils new audience measurement initiative

WOO unveils new audience measurement initiative

Marketing

The World Out of Home Organization has announced that it is to unveil its Creating Global Guidelines for Out of Home Audience Measurement initiative. The release will take place on Tuesday 18 May at its European Forum. 

 
WOO
audience measurement
Out of Home Audience Measurement
WOO European Forum
World Out of Home Organization

Outdoor Network unveils SA's first hybrid billboard

Outdoor Network unveils SA's first hybrid billboard

Marketing

Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching a hybrid billboard. The solution is set to provide advertisers with an enhanced media solution, which is designed specifically to deliver greater levels of impact and recall of brand communication.  

 
Outdoor Network
hybrid billboard
OOH
SA out of home
SA hybrid billboard
brand communication
media solutions

Introducing Wonder: a customer experience agency

Introducing Wonder: a customer experience agency

Marketing

Gareth McPherson (former managing director and chief creative officer at Publicis Machine) and Helen Ludwig (local ad industry strategy leader and former managing director at Saatchi & Saatchi) have partnered as CEO and chief strategy officer respectively at Wonder, the country's newest CX-specific agency. Digital maverick Adrian Hewlett is a partner and non-executive chairperson. 

 
Wonder
wonder agency
SA cx agency
customer experience
cx agency
cx services
cx tools
customer experience SA
Gareth McPherson
Helen Ludwig

2021 <i>Bookmarks Awards</i> entry deadline extended until 17 May

2021 Bookmarks Awards entry deadline extended until 17 May

Marketing

The 2021 Bookmarks Awards have announced that its entry deadlines have been extended until midnight on Monday, 17 May. The decision was made so that all teams, partners and collaborators are correctly credited in entries.  

 
Bookmarks Awards
2021 Bookmarks Awards
Bookmarks Awards entries
Bookmarks Awards entry dates
Bookmarks Awards entry extention
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