Daniel Levy, Co-Founder of Flow and other industry experts — Woolworths' Head of Digital Marketing Zack Nossel, Paid Media Specialist at TrafficBrand Dean Stander and Alon Rom, CEO of HelloPeter — share data-driven strategies to help brands boost their sales this shopping season.

WOO has announced its European Regional Forum theme and speakers. According to the organisation, Europe has overtaken North America in terms of Out-of-Home revenue and one of the key reasons is an increased emphasis on effective creativity.

Brenthurst Wealth has announced its collaboration with acclaimed South African fiction author Deon Meyer. Meyer will serve as the brand ambassador for Brenthurst, embodying the firm's values and vision.

Hollard has launched a campaign that flips the script on insurance marketing from doom and gloom messaging to engaging and relatable storytelling. The campaign was created in partnership with Hollard's creative agency VML South Africa. 

When international agencies come to South Africa, it's always interesting to see how they are going to approach our local market. We know that marketing and advertising in South Africa is — and always will be — a unique experience. So, we wanted to get some insights from the best in the business, a.k.a Raymond Langa from Leagas Delaney. 

WPP has announced a global partnership with Roblox, a leading immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.

Marketing as a whole has gone through many changes over the years. There was a time when billboards were a crazy thought, and now we scroll past ads on social media. We often think of digital marketing as the change that happened, but digital marketing itself has evolved as well. 

Leading brand and communications agency Penquin has announced that it has won Gold at the 2024 New Generation Social & Digital Media Awards. The agency was honoured with two awards. 

A new global study, Marketers and GenAI: Diving Into the Shallow End from SAS and Coleman Parkes Research, has revealed that while 90% of organisations plan to invest in generative AI for marketing in 2025, 90% of CMOs admit that they do not fully understand GenAI or its potential impact on business processes. 

In today's fast-paced world, mental health has become a significant concern for both consumers and employees, says Kinola Pather, CEO of bespoke employee rewards, loyalty and incentive programme company Randgo. Pather adds that stress from financial pressures, work demands and life's daily challenges also have a negative impact on one's mental well-being.