The One Club for Creativity has announced that agencies in Kazakhstan, Kenya, Saudi Arabia, South Africa and the United Arab Emirates were among the Pencil and Merit winners from 55 countries in The One Show 2025.

Following a pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets on the continent. This partnership marks a milestone in African marketing, uniting two organisations with a shared ambition to deliver brand experiences that resonate across audiences.

When most people hear the word "marketing," their minds drift to massive billboard campaigns, glossy TV ads and quirky fruit-shaped billboards as you weave through city traffic (yes, Pineapple Insurance, we're looking at you), says Louise Krog, Executive Head of Sales and Marketing at Everlytic.

SingularityU South Africa has confirmed that its flagship summit will return to the Sandton Convention Centre in Johannesburg on Wednesday, 22 and Thursday, 23 October. This will be the seventh time the summit will be hosted in South Africa.

Suzuki, in partnership with Penquin, has released a new campaign for the 2025 Simola Hillclimb. Suzuki has partnered with Penquin for the fifth consecutive year to drive one of the event's most dynamic brand activations.

Tourvest has unveiled a brand identity that captures travel's sense of possibility. Revealed for the first time at Africa's Travel Indaba 2025, the brand re-introduces Tourvest as a business with plans to expand its global footprint, as one Tourvest, with one unified culture, voice and way of being.

As consumer expectations evolve and generative AI reshapes the digital landscape, marketers must rethink strategies, embrace innovation and stay ahead of the curve. The team at Microsoft Advertising and InMobi Advertising explores the key trends redefining how brands connect, engage and grow.

The ability to "influence" has never been more powerful, or more scrutinised. For marketers, brands and creators, there's an urgency to do more than capture attention. We must earn trust in spaces where campaigns can easily prioritise virality over value. But the truth is, real influence stems from integrity and connection, says Bronwyn Abrahams, Founder of QOJ Consulting. 

The One Club for Creativity has announced the seven agencies and designers in Egypt, Saudi Arabia, South Africa, Turkey and United Arab Emirates that are among the global winners at the ADC 104^th Annual Awards ceremony, announced during The One Club for Creativity's Creative Week 2025 in New York.

Pick n Pay and agency partner Gorilla have claimed nine trophies out of their ten shortlisted entries, including Best in Show Industry Award, at the 2025 MMA Smarties Awards on Thursday, 8 May.