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The Differences Between Creators and Influencers: A Q&A With Kendra Hyman
Do you think creators and influencers are the same? Think again, because Saads Abrahams from media update spoke to Kendra Hyman, Creator Partner Manager of Special Effects Media South Africa, to get her insights on what the differences between influencers and content creators are.
Digital News Publications Should Let Go of the "First to Publish" Mindset
For decades, legacy media were considered the most trustworthy source of information for most of society. If the newspaper said it, it had to be true. But where is this trust headed, and what does the digitisation of news have to do with it? Joreke Kleynhans from media update finds out.
The Power of a Pop-Up Shop
Not all brands have the means to have a permanent physical store; most brands operate online. Even for brands that do have multiple permanent stores, it's imperative to create hype around your brand and get more clients. Saads Abrahams from media update is sharing insights into the power of a pop-up shop!
Three Publicity Mistakes That Could Be Hurting Your Brand (And How to Fix Them) — In 300 Words or Less
Not all publicity is good publicity, and you could be doing more damage to your brand than good. Saads Abrahams from media update is sharing three publicity mistakes that could be hurting your brand — and how you can fix them!
Engen has unveiled a new look for its Xtreme lubricants range, positioning it as a premium solution for South African motorists. The enhanced Engen Xtreme range was officially introduced at an exclusive event at The Galleria in Sandton on Tuesday, 15 April.
You've heard it all before: the marketplace is noisier than the New York Stock Exchange on a high-trade Monday. Your marketing needs to stand out, or your brand will be drowned out by others' roars. The answer to this conundrum is the same one that is consistently given: storytelling. It works every time, says the team at Flow Communications.
Sappi Southern Africa has unveiled its latest Corporate Citizenship Report, themed 'Gaining Momentum,' reflecting the strides made in its sustainability journey. The report showcases impactful initiatives, success stories and partnerships that highlight Sappi's commitment to the nine prioritised Sustainable Development Goals (SDGs).
The Mark Awards has announced the panel of jurors for the inaugural MarkPrix — the highest accolade of the awards. Independent Agency Selection (IAS) have stepped in as the category sponsor.
Sunday Times has announced that its Best Places to Work — South Africa 2025 awards is open for entries. Organisations across South Africa can enter with the chance of being included in the list, which will help businesses attract and retain talent.
MTN, in partnership with The Up&Up Group's integrated agency M&C Saatchi Abel, has launched a campaign titled 'Today We Make Moves'. The campaign launched on Monday, 10 March, with the initial phase running to the end of April.
The Westin Cape Town has received the Green Key certification, becoming the first hotel in Marriott International's South African portfolio to achieve the eco-label for environmental responsibility and sustainable operation within the tourism and hospitality industry.
SuperSportBet has launched 'Sta' Playa,' a new campaign that taps into the rivalry between two of South Africa's biggest football clubs — Kaizer Chiefs and Orlando Pirates. Launching on Monday, 28 April, 'Sta' Playa' aims to celebrate and reward the fans who live the game every day.
The AIDS Healthcare Foundation (AHF) South Africa has announced its proposed participation at the Rand Show 2025 as part of the exhibition's Corporate Social Investment (CSI) initiatives. AHF seeks to offer visitors a range of free health services and educational engagement.
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