Publicis Groupe Africa has been appointed by the City of Cape Town as its full-service communications partner, following a tender process. The appointment looks to meet the ambition of the Mother City with public-sector communication, grounded in innovation, collaboration and storytelling.

WPP has partnered with TikTok to integrate Symphony, TikTok's generative AI tools, into WPP Open, its AI-enabled marketing platform. This collaboration gives WPP teams early access to TikTok's innovations, empowering clients to connect with TikTok's audience through content.

In today's business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With increasing consumer awareness and demand for authenticity, companies are compelled more than ever to demonstrate a genuine commitment to ethical principles, says Abdullah Inayat, Co-Founder and Director of W7Worldwide.

Getting Google's AI Overviews to highlight your site comes down to the organic strength of your website, the way you label your page and the way you structure your copy, says Richard Frank, Chief Technology Officer at Flow Communications.

What is the future of radio? And are podcasts the answer? media update's Venelize de Lange decided to find out with the help of an expert in the field: Masi Mdingane. 

Publicitarias, an organisation that promotes diversity, equity and inclusion in the Ibero-American advertising industry, has been selected to speak at Cannes Lions 2025, where it will lead the workshop 'The DEI Challenge: Put your ideas to the test'. 

McCann Joburg has announced that 'Check My Beat,' which was launched on World Heart Day in September 2024, is gaining renewed resonance for World Music Day as it showcases the healing power of music in a uniquely South African way. 

WARC has released the Global Ad Spend Outlook 2025 / 26 — Quarter 2 Update. According to the research, global advertising spend is now on course to grow 6.2% in 2025 to USD$1.16-trillion, a downgrade of half a percentage point (pp) from WARC's March forecast due to growing market volatility.

It's Youth Month, and what better way to celebrate than to think of the next generation — Gen Alpha. Saads Abrahams from media update is sharing seven tips on how to market to Gen Alpha.

Pitching to journalists can be a challenge, but there are a few things you can do as a PR to make sure that your article goes from their inbox into their publication. Saads Abrahams from media update is sharing five insights into the power of the PR listicle — and why journalists still love it.