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Publicis Groupe Africa Wins City of Cape Town Account

Publicis Groupe Africa Wins City of Cape Town Account

Publicity

Publicis Groupe Africa has been appointed by the City of Cape Town as its full-service communications partner, following a tender process. The appointment looks to meet the ambition of the Mother City with public-sector communication, grounded in innovation, collaboration and storytelling.

WPP Partners With TikTok to Integrate Symphony Into WPP Open

WPP Partners With TikTok to Integrate Symphony Into WPP Open

Marketing

WPP has partnered with TikTok to integrate Symphony, TikTok's generative AI tools, into WPP Open, its AI-enabled marketing platform. This collaboration gives WPP teams early access to TikTok's innovations, empowering clients to connect with TikTok's audience through content.

The Power of Ethical Values in Public Relations

The Power of Ethical Values in Public Relations

Publicity

In today's business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With increasing consumer awareness and demand for authenticity, companies are compelled more than ever to demonstrate a genuine commitment to ethical principles, says Abdullah Inayat, Co-Founder and Director of W7Worldwide.

How to Survive (and Thrive) in an Age of AI With SEO

How to Survive (and Thrive) in an Age of AI With SEO

Marketing

Getting Google's AI Overviews to highlight your site comes down to the organic strength of your website, the way you label your page and the way you structure your copy, says Richard Frank, Chief Technology Officer at Flow Communications.

From Radio to Podcasts: A Q&A With Masi Mdingane

From Radio to Podcasts: A Q&A With Masi Mdingane

Media

What is the future of radio? And are podcasts the answer? media update's Venelize de Lange decided to find out with the help of an expert in the field: Masi Mdingane. 

Publicitarias to Host a Workshop on Inclusion and Creativity at <i>Cannes Lions</i> 2025

Publicitarias to Host a Workshop on Inclusion and Creativity at Cannes Lions 2025

Marketing

Publicitarias, an organisation that promotes diversity, equity and inclusion in the Ibero-American advertising industry, has been selected to speak at Cannes Lions 2025, where it will lead the workshop 'The DEI Challenge: Put your ideas to the test'. 

McCann Joburg Highlights 'Check My Beat' Campaign

McCann Joburg Highlights 'Check My Beat' Campaign

Marketing

McCann Joburg has announced that 'Check My Beat,' which was launched on World Heart Day in September 2024, is gaining renewed resonance for World Music Day as it showcases the healing power of music in a uniquely South African way. 

WARC Releases <i>Global Ad Spend Outlook 2025 / 26</i> — Q2 Update

WARC Releases Global Ad Spend Outlook 2025 / 26 — Q2 Update

Marketing

WARC has released the Global Ad Spend Outlook 2025 / 26 — Quarter 2 Update. According to the research, global advertising spend is now on course to grow 6.2% in 2025 to USD$1.16-trillion, a downgrade of half a percentage point (pp) from WARC's March forecast due to growing market volatility.

Seven Tips for Marketing to Gen Alpha

Seven Tips for Marketing to Gen Alpha

Marketing

It's Youth Month, and what better way to celebrate than to think of the next generation — Gen Alpha. Saads Abrahams from media update is sharing seven tips on how to market to Gen Alpha.

The Power of the PR Listicle: Five Reasons Why Journalists Still Love It [Infographic]

The Power of the PR Listicle: Five Reasons Why Journalists Still Love It [Infographic]

Publicity

Pitching to journalists can be a challenge, but there are a few things you can do as a PR to make sure that your article goes from their inbox into their publication. Saads Abrahams from media update is sharing five insights into the power of the PR listicle — and why journalists still love it.

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