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Four ways marketers can lead in an era of constant change

Four ways marketers can lead in an era of constant change

Marketing

Marketers are experts at change management, which comes in handy within an industry that’s in a constant state of flux — they are used to resistance. So, how can a marketer lead in an era of constant change? All they need to do is put people first.

 
Marketers lead
How to lead as a marketer
Marketing
Marketing Industry
Era of change
Marketers and change

How social media influences a brand

How social media influences a brand

Social

Social media has proven to be a medium that individuals and brands can use to either influence or be influenced. This ultimately shapes the brand’s personality and way of engagement going forward. Here, media update’s Nakedi Phala reveals the impact of social media on a brand.

 
Social media influence
social media brand engagement
social media trends
building relationships on social media

What are 'kidfluencers' and why are they so popular?

What are 'kidfluencers' and why are they so popular?

Social

Kidfluencers are making major waves in the social media marketing industry. Living in the digital age, social media is a key part of most of our lives, especially for kids that have grown up with it. That said, the use of kidfluencers is on the rise and it’s time to investigate why.

 
Kidfluencer
what are kidfluencers?
Social media marketing
Digital marketing
Youtube

Are influencers still relevant during the global crisis?

Are influencers still relevant during the global crisis?

Social

Influencers have proved to be a very powerful tool in endorsing products during lockdown as consumers are unprecedentedly relying on e-commerce. Here, media update's Pamela Manzenze dives into why influencers are still relevant during the Covid-19 pandemic.

 
Influencers
Social media
COVID-19
Online shopping
e-commerce
Influencer marketing

Understanding the sales funnel

Understanding the sales funnel

Marketing

The sales funnel is something all marketers need to know about. If you’re new to this sector, you might be wondering, ‘why do I need to know this?’. Well, having knowledge of consumer purchasing behaviour is crucial for effectively managing your brand. But there’s more to it than that ...

 
Sales funnel
sales funnel explained
what is the sales funnel
sales funnel meaning

Four directions for graduates to consider in digital marketing

Four directions for graduates to consider in digital marketing

Marketing

At the beginning of every year, there is a new generation of school-leavers and graduates trying to make an important choice that will determine their futures: which career path to follow and how to get there. The Red & Yellow Creative School of Business provides four directions that graduates can consider in the digital marketing space: 

 
Digital marketing
Digital marketing careers
Job in marketing
jobs in digital marketing
what can I study in marketing
Marketing courses
Digital marketing courses

The right channel strategy will be the 2021 insurance game changer

The right channel strategy will be the 2021 insurance game changer

Marketing

A strong omni-channel strategy and the smart use of chat commerce could hold the key to help fast-track digital adoption in pan-African insurance companies — allowing them to benefit from lower costs, decreased time to revenue and satisfied customers, says Werner Lindemann, Clickatell senior VP commercial of the Middle East and Southern Africa. 

 
channel strategy
insurance marketing
insurance 2021
marketing strategies
marketing strategies 2021
pan-African insurance companies

Jeremy Mansfield takes a sabbatical

Jeremy Mansfield takes a sabbatical

Media

Hot 91.9FM has announced that Jeremy Mansfield, the anchor of HOT 91.9 FM's breakfast show, will be leaving the station on Friday, 26 February in order to focus on his health. Mansfield has been undergoing treatment for the past few months and has decided to take a break. 

 
Jeremy Mansfield
Hot 91.9FM
breakfast show
Mansfield takes a sabbatical
radio presenters SA
SA radio news
Radio news 2021

Hisense factory to run solely on solar within the next five years

Hisense factory to run solely on solar within the next five years

Publicity

Hisense has announced its investment in green energy and in South Africa. The tech company, which has already made investments in local manufacturing capabilities at its factory in Atlantis, Western Town, plans to invest R20-million in solar energy facilities for the plant. 

 
Hisense
solar
solar powered
Hisense factory
Green energy
Grenn energy SA
Tech company
Green tech company
Green technoolgy

Google launches second Google News Initiative in Africa

Google launches second Google News Initiative in Africa

Social

Google has announced the launch of its second Google News Initiative Innovation Challenge in Africa, the Middle East and Turkey, with an open call for projects that increase reader engagement and explore new business models for media.

 
Google
Google news
Google News Initiative
Google News Initiative Innovation Challenge
business models for media
Business models for SA media
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