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The BRC releases data on <i>TAMS</i> panel

The BRC releases data on TAMS panel

Media

The Broadcast Research Council of South Africa (BRC) has announced that it has updated the media and advertising industry on its TV Audience Measurement Study (TAMS). The BRC says that although the Television universe survey has been affected by Covid-19, lockdowns and severe challenges over the past couple of years, the overall TAMS panel is still in good shape.

 
The Broadcast Research Council of South Africa
BRC
TV Audience Measurement Study
TAMS
Television universe survey
radio survey
broadcast survey
radio industry
broadcast industry
OTT data

The Hardy Boys celebrates being listed in Kantar’s top 10 adverts

The Hardy Boys celebrates being listed in Kantar’s top 10 adverts

Marketing

The Hardy Boys (THB), a Durban-based advertising agency from the Wunderman Thompson Company, is celebrating its television commercial (TVC) for Nola Mayonnaise. The TVC, 'Embracing new ways', is being featured in Kantar's top 10 of South Africa's Best Liked Ads of Q4 2021.

 
The Hardy Boys
THB
Durban-based advertising agency
Wunderman Thompson Company
#CreateAStir
Embracing New Ways ad
Nola Mayonaisse
top 10 adverts
kantar
kantar top adverts

PR pros, here’s how you can give dark PR the boot

PR pros, here’s how you can give dark PR the boot

Publicity

Public relations is a powerful tool that can be used to build reputations … and ruin them. Unfortunately, many businesses resort to using dark methods of PR to sabotage their competitors. Want to know how you can recover from these underhand tactics? Then let's uncover the dark side of PR.

 
Dark PR
how to counteract dark PR
public relations
public relations tactics
bad PR
bad public relations
PR tactics
building brand reputations
brand reputation
underhand PR tactic
brand competitor
slander about brands
negative publicity
publicity
brand publicity

DMEXCO releases survey about advertising on streaming services

DMEXCO releases survey about advertising on streaming services

Marketing

DMEXCO has released new intel regarding how Germans feel about advertising on online streaming services. According to DMEXCO, it commissioned the market research company Civey to conduct an online survey between Friday, 27 May and Monday, 6 June with more than 2 500 users of online video platforms in Germany.

 
DMEXCO
DMEXCO online streaming services survey
Civey survey for DMEXCO
advertising on streaming services
DMEXCO study 2022
german streaming services

Give back and feed the hungry this Mandela Day

Give back and feed the hungry this Mandela Day

Publicity

Food serves as one of the critical needs every person requires for survival, says Mark Wilson, chief executive officer at Syspro EMEA&I. Wilson adds that it is our source of nutrition and energy. Within South Africa, it's recognised as a fundamental human right under our country's constitution; however, 6.5 million people are considered hungry and food insecure in South Africa.

 
Food
Food south africa
SYSPRO EMEA&I
Food wastage
food distribiution
food donations
67 minutes
dedicate 67 minutes CSI
CSI intiiatives
Mandela Day 2022
#67000
#67000 food campaign

The Red & Yellow Creative School of Business launches Metaverse summit

The Red & Yellow Creative School of Business launches Metaverse summit

Marketing

The Red & Yellow Creative School of Business has announced the launch of Creating meaning in the Metaverse — a summit to celebrate the next frontier of the Internet and the future of learning. This interactive event, which will be held virtually and physically, is set to take place on Thursday, 21 July at the Red & Yellow campus in Salt River, Cape Town.

 
The Red & Yellow Creative School of Business
Creating meaning in the Metaverse
Creating meaning in the Metaverse Summit
Metaverse summit
Red and Yellow school Metaverse summit
NFT Classes
NFT Workshop
Metaverse and NFT

Think Creative Africa launches new campaign for Flying Fish Seltzer

Think Creative Africa launches new campaign for Flying Fish Seltzer

Marketing

Think Creative Africa has been selected to create and implement a new campaign for Flying Fish Seltzer after a three-way pitch facilitated by Filmer.tv. The integrated campaign will be executed as a collection of placed social, influencer, digital and Out-of-Home communications. It is led by an ambassador who will be sharing the 'Soft Life' bubbles of wisdom found in Flying Fish Seltzer.

 
Think Creative Africa
Flying Fish Seltzer
new campaign
SA campaign
marketing news
integrated campaign
soft life
lightweight refreshments
Abo Mkhulu Bae
Abo Mkhulu Bae brand ambassador
Soft Life campaign
#SoftLifeGang

Jivraj9 launches Father's Day campaign with Zero Gravity Communications

Jivraj9 launches Father's Day campaign with Zero Gravity Communications

Social

Tea brand Jivraj9 has announced that it has launched a social media campaign around Father's Day. The initiative aims to encourage youth to spend more time with their fathers and open a dialogue with them. The campaign is based on the lack of time and increasing disconnect in the father-children relationship. The campaign is currently live on YouTube and Instagram.

 
Jivraj9
Father's Day
Father's Day campaign
Zero Gravity Communications
Zero Gravity Communications campaign
social media
social emdia campaign
Father's Day social media

Grey and Savanna win <i>Gold</i> and <i>Bronze</i> at 2022 <i>Cannes Lions</i>

Grey and Savanna win Gold and Bronze at 2022 Cannes Lions

Marketing

Grey and Savanna have celebrated two wins at the 2022 Cannes Lions International Festival of Creativity. After receiving two shortlists for Savanna Cider's vaccination drive campaign 'JAB JAB' in Excellence in Radio & Audio, both converted to metal statues.

 
Grey
Savanna
Cannes Lions
2022 Cannes Lions
2022 Cannes Lions winners
Cannes Lions Awards
Cannes Lions International Festival of Creativity
Savanna Cider’s vaccination drive campaign
Jab Jab campaign
#Siyavanna
JAB JAB Savanna Cider

The <em>Top 16 YOBA Awards</em> announces its winners

The Top 16 YOBA Awards announces its winners

Marketing

Pat on Brands, a digital media platform, has announced the winners of its inaugural awards initiative, the Top 16 Youth-Owned Brands Awards (YOBA). The awards are sponsored by Sakhumnotho Group Holdings. The winners were announced on Wednesday, 15 June — a day before commemorating the Thursday, 16 June Soweto Students Uprising. 

 
top 16 YOBA Awards
the 16 Youth-Owned Brands Awards
YOBA Awards winners
the 16 Youth-Owned Brands Awards winners
marketing awards
Pat On Brands
youth awards
youth marketing awards
SA Youth Awards
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