Marketers are experts at change management, which comes in handy within an industry that’s in a constant state of flux — they are used to resistance. So, how can a marketer lead in an era of constant change? All they need to do is put people first.

Social media has proven to be a medium that individuals and brands can use to either influence or be influenced. This ultimately shapes the brand’s personality and way of engagement going forward. Here, media update’s Nakedi Phala reveals the impact of social media on a brand.

Kidfluencers are making major waves in the social media marketing industry. Living in the digital age, social media is a key part of most of our lives, especially for kids that have grown up with it. That said, the use of kidfluencers is on the rise and it’s time to investigate why.

Influencers have proved to be a very powerful tool in endorsing products during lockdown as consumers are unprecedentedly relying on e-commerce. Here, media update's Pamela Manzenze dives into why influencers are still relevant during the Covid-19 pandemic.

The sales funnel is something all marketers need to know about. If you’re new to this sector, you might be wondering, ‘why do I need to know this?’. Well, having knowledge of consumer purchasing behaviour is crucial for effectively managing your brand. But there’s more to it than that ...

At the beginning of every year, there is a new generation of school-leavers and graduates trying to make an important choice that will determine their futures: which career path to follow and how to get there. The Red & Yellow Creative School of Business provides four directions that graduates can consider in the digital marketing space: 

A strong omni-channel strategy and the smart use of chat commerce could hold the key to help fast-track digital adoption in pan-African insurance companies — allowing them to benefit from lower costs, decreased time to revenue and satisfied customers, says Werner Lindemann, Clickatell senior VP commercial of the Middle East and Southern Africa. 

Hot 91.9FM has announced that Jeremy Mansfield, the anchor of HOT 91.9 FM's breakfast show, will be leaving the station on Friday, 26 February in order to focus on his health. Mansfield has been undergoing treatment for the past few months and has decided to take a break. 

Hisense has announced its investment in green energy and in South Africa. The tech company, which has already made investments in local manufacturing capabilities at its factory in Atlantis, Western Town, plans to invest R20-million in solar energy facilities for the plant. 

Google has announced the launch of its second Google News Initiative Innovation Challenge in Africa, the Middle East and Turkey, with an open call for projects that increase reader engagement and explore new business models for media.