Marketing terms and jargon are plentiful! In fact, it can be difficult to keep track of all the words and their definition. So, to make your life easier, media update’s Maryna Steyn has compiled a list of ABC’s just for marketers. Ready to catch the breakdown? Read on!

Social media can boost creativity when you need it most. When people say that you are wasting hours scrolling, you can look them in the eye and say, “No, I am doing creative research.” Here media update’s Talisa Carlson takes a look at how social media really does encourage originality.

The battle of earned media, paid media and owned media is one that has stood the test of time. But which form of media is the most valuable and returns the most exposure for your client’s brand? Let’s find out.

Consumers are more willing to support or invest in a brand if they see that other people are satisfied with the company. Building a community surrounding your brand on social media is essential if you want to have a loyal following that will support you online, says the team at amaSocial.

Volkswagen South Africa and Ogilvy Cape Town have announced the launch of the new Polo Vivo Mswenko campaign. The duo has collaborated with local creatives GALXBOY (founded by Thatiso Dube) and Yay Abe (Russell Abrahams) to kickstart a crowd-sourced campaign for the launch, which is inspired by the spirit of 'Mswenko'.

Looking for viral campaign ideas? Then you’ve come to the right place! In the digital age, every marketer wants their brand to be the talk of the (digital) town. And why not? It’s ideal for increasing reach and boosting credibility. Ready for the reveal? Check out our tips.

Newsjacking has been around for more than a decade, but few brands use it to their full advantage. It’s a useful way to get the public talking about your content by hitching a ride on topics that they already care about. Hop aboard as media update’s Maryna Steyn takes you on this exciting adventure.

The 2021 Brand South Africa Play Your Part Awards has opened entries for The Nation Pride Award. This is to support individuals and organisations who are working to instil a sense of national pride and patriotism in their communities. 

RecyclePaperZA has called on homes, schools and businesses to separate recyclables from rubbish. The organisation says that by keeping cardboard boxes, used office paper, newspaper and food packaging out of our bins, we keep out of landfills. The call is in light of National Recycling Day.  

Hisense has recently partnered with Kids Haven in Benoni, Gauteng. The team renovated and fixed the haven after seeing the need for repair on damaged infrastructure. Hisense brought in tools and paint and strived to transform the building with colourful and uplifting murals.