A public relations plan is the roadmap to achieving your most desired outcome. It outlines what needs to be done, why, and how to achieve that. Looking to map out a comprehensive plan that you can follow, measure and improve on? Stick to the guide below to ensure you reach your ultimate goal.

Public relations in South Africa cannot be one-size-fits-all. There are a number of underlying aspects to consider, such as cultural diversity and prevailing political atmosphere, which influences PR activities and messages.

A pilot initiative between FoodForward South Africa, Feed the Nation Foundation and the Western Cape Department of Health has been launched. The collaboration aims to identify and expedite food support to patients with compromised immunity who have lost their ability to earn an income. 

The greatest public relations campaigns create a lasting impression — but which are the best of the best? We bring you our top picks for digital PR campaigns in South Africa to offer insight, and to help you learn a thing or two.

Nedbank Private Wealth is offering two South African non-profit organisations the opportunity to win a share of R1-million rand for showing how they used technology in the face of the pandemic. The awards will recognise two winners in the categories of Resilience and Technology and each winning NPO will receive prize money of R600 000 and R400 000 respectively. 

Public relations is a broad and high-pressured industry, and once you break through these barriers, you’ll enjoy a career filled with innovation, creativity and variety. But how can you know whether this is the career for you?

The Checkers Gauteng division has surprised medical personnel and healthcare workers at the Charlotte Maxeke Johannesburg Academic Hospital with a performance by the Soweto Gospel Choir. The performance took place in accordance with all Covid-19 protocols. 

Hisense has announced its investment in green energy and in South Africa. The tech company, which has already made investments in local manufacturing capabilities at its factory in Atlantis, Western Town, plans to invest R20-million in solar energy facilities for the plant. 

The Mustadafin Foundation team has distributed 1 500 hot meals, as well as 500 hygiene packs consisting of masks, hand soaps and deodorant, to the community in Touws River. An additional 500 luxury packs and nutritional bulk meals were handed over to the community ladies who will continue to cook for the community for a few days. The initiative aimed to provide relief from the pandemic. 

Investec has announced that, in commemoration of World Pangolin Day, it plans to fund and support the first dedicated pangolin veterinary ward in Africa. This falls under its partnership with the Johannesburg Wildlife Veterinary Hospital (JWVH).