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PR pros, here's why your strat needs video in 2022

PR pros, here's why your strat needs video in 2022

Publicity

Every PR pro's main objectives include grabbing an audience's attention, keeping it, as well as educating them — all at the same time. Although PR professionals make use of many tools to help them succeed on this quest, sometimes video comes as an afterthought. But it shouldn’t be!

 
Video in PR
Video as a PR tool
PR tool
Video content
Video tools
PR strategy 2022
PR strategy with video in 2022

Mustadafin Foundation launches collective '16 Days of Activism' campaign

Mustadafin Foundation launches collective '16 Days of Activism' campaign

Publicity

The Mustadafin Foundation has announced that it has — in partnership with several community-based organisations and public services — planned a '16 Days of Activism' campaign. The aim of the initiative is to stand up to violence against women and children. Thursday, 25 November marked the first day, which focused on the elimination of violence against women and children. 

 
Mustadafin Foundation
16 Days of Activism
16 Days of Activism campaign
violence against women
violence against children
16 days of activism
awareness campaign

Domestos launches programme to fight unsafe sanitation in SA schools

Domestos launches programme to fight unsafe sanitation in SA schools

Publicity

Domestos South Africa has announced that it is striving to highlight the impact of poor sanitation in South African schools. The brand put up a display at the Mall of Africa on World Toilet Day. The display was a life-sized toilet in an unsanitary and unsafe condition. This was meant to convey what children are forced to use on a daily basis in schools. 

 
Domestos
World Toilet Day
sanitisation
south african schools
Mall of Africa
unsanitary toilets
World Toilet Day initiatives
Unilever
Unilever domestos
domestos CSI
domestos campaign

PR Worx wins at 2021 <i>Global Business Awards</i>

PR Worx wins at 2021 Global Business Awards

Publicity

PR Worx, a leading 360-degree marketing communications agency that is based in Johannesburg, has announced that it was named the Best Full-Service Public Relations Agency in Africa for 2022. The announcement was made at the Global Business Awards.  

 
PR Worx
marketing communications agency
Full-Service Public Relations
Global Business Awards
Global Business Awards winners
Global Business Awards 2021
public relations

Clockwork partners with eDeaf

Clockwork partners with eDeaf

Publicity

Clockwork, a Johannesburg and London-based full-service agency, has been working with eDeaf to annually place deaf learners through empowerment and employment programmes. With five learners per year sponsored by Clockwork, these students have gone on to lead successfully employed lives in the IT, retail and hygiene sectors upon completion of their skills development training. 

 
Clockwork
eDeaf
deaf community
deaf community empowerment
empower deaf students
deaf employement programmes

'60.4.60' campaign raises awareness about men's mental health

'60.4.60' campaign raises awareness about men's mental health

Publicity

A group of students from the Red & Yellow Creative School of Business has initiated a campaign to draw attention to the stigma surrounding mental health. The initiative addresses stigmas that prevent men from seeking help when they need it.  

 
Red & Yellow Creative School of Business
mental health
mens mental health
mens health
mental health campaign
mental health stigma
mens health campaign
mental health men campaign

What is in store for the PR industry in 2022

What is in store for the PR industry in 2022

Publicity

The PR industry is ever-changing. Contributing factors, such as the social climate, continually influence the way in which PR pros should communicate a brand’s message. Keeping up with these trends and standards is essential if you, dear PR pro, want to communicate effectively.

 
PR industry
PR industry trends
Trends in the PR industry
Publicity trends
Public Relations
Communications
Trends in communications industry

Why crisis communications planning is vital for live events

Why crisis communications planning is vital for live events

Publicity

A crisis communications plan is vital when developing and executing live events — both big and small, says Darren Sandras, director at One-eyed Jack. Sandras places the spotlight on the need for a well-planned and effective crisis communications plan because, should something happen, the key teams can act efficiently and quickly. 

 
crisis communications
crisis communications planning
PR
public relations
event planning
event PR live event pr

Clover Mama Afrika wins a <I>PMR Award</i>

Clover Mama Afrika wins a PMR Award

Publicity

Clover Mama Afrika, which is Clover's corporate social investment project, has announced that it has won the Diamond Arrow Award by the Performance Management Review (PMR).  

 
Clover Mama Afrika
PMR Award
2021 PMR Awards
PMR Award winners
PMR Award winners 2021
Diamond Arrow Award
Clover Mama Afrika Trust

SOS Children’s Villages SA commemorates World Children’s Day

SOS Children’s Villages SA commemorates World Children’s Day

Publicity

SOS Children's Villages has indicated that World Children's Day is celebrated annually on 20 November. The organisation says that it marks the anniversary of the adoption of the United Nations Convention on the Rights of the Child 1989; it is a key opportunity to celebrate children as rights holders and call on governments to renew their commitments to children's rights.

 
SOS Children’s Villages
SOS Children’s Villages South Africa
World Children’s Day
children's rights
children's rights SA
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