Every PR pro's main objectives include grabbing an audience's attention, keeping it, as well as educating them — all at the same time. Although PR professionals make use of many tools to help them succeed on this quest, sometimes video comes as an afterthought. But it shouldn’t be!

The Mustadafin Foundation has announced that it has — in partnership with several community-based organisations and public services — planned a '16 Days of Activism' campaign. The aim of the initiative is to stand up to violence against women and children. Thursday, 25 November marked the first day, which focused on the elimination of violence against women and children. 

Domestos South Africa has announced that it is striving to highlight the impact of poor sanitation in South African schools. The brand put up a display at the Mall of Africa on World Toilet Day. The display was a life-sized toilet in an unsanitary and unsafe condition. This was meant to convey what children are forced to use on a daily basis in schools. 

PR Worx, a leading 360-degree marketing communications agency that is based in Johannesburg, has announced that it was named the Best Full-Service Public Relations Agency in Africa for 2022. The announcement was made at the Global Business Awards.  

Clockwork, a Johannesburg and London-based full-service agency, has been working with eDeaf to annually place deaf learners through empowerment and employment programmes. With five learners per year sponsored by Clockwork, these students have gone on to lead successfully employed lives in the IT, retail and hygiene sectors upon completion of their skills development training. 

A group of students from the Red & Yellow Creative School of Business has initiated a campaign to draw attention to the stigma surrounding mental health. The initiative addresses stigmas that prevent men from seeking help when they need it.  

The PR industry is ever-changing. Contributing factors, such as the social climate, continually influence the way in which PR pros should communicate a brand’s message. Keeping up with these trends and standards is essential if you, dear PR pro, want to communicate effectively.

A crisis communications plan is vital when developing and executing live events — both big and small, says Darren Sandras, director at One-eyed Jack. Sandras places the spotlight on the need for a well-planned and effective crisis communications plan because, should something happen, the key teams can act efficiently and quickly. 

Clover Mama Afrika, which is Clover's corporate social investment project, has announced that it has won the Diamond Arrow Award by the Performance Management Review (PMR).  

SOS Children's Villages has indicated that World Children's Day is celebrated annually on 20 November. The organisation says that it marks the anniversary of the adoption of the United Nations Convention on the Rights of the Child 1989; it is a key opportunity to celebrate children as rights holders and call on governments to renew their commitments to children's rights.