During a challenging time for small businesses around the world, digital platforms and tools have given business owners an invaluable lifeline, says the team at Facebook. The team has given six ways that small businesses can grow their online presence and get better online search results: 

Vanity metrics versus actionable metrics — understanding the difference can be confusing. On-screen, it looks so good to have over 1 000 followers, but then you only get seven likes on your posts. What is this really saying about your content and how can you improve it?

Online tracking is quite a controversial topic, often leaving a bitter taste in the mouth of Internet users. Many consider this as an invasion of privacy and are left paranoid wondering, “Who is tracking me online?” But, have you ever considered how letting brands track you can benefit you?

The Southern Africa Music Rights Organisation (SAMRO) has begun collecting royalties on behalf of its members from TikTok, Facebook and Netflix. This is after having concluded licensing agreements with the popular digital platforms.

Brands use all kinds of hashtags on social media each and every day, but there are certain ones that can always be counted on to get your audience engaging with your posts. Enter evergreen #tags — the one thing that will help put your content in the spotlight!

Facebook has invited community leaders from South Africa, Kenya and Nigeria to apply for the 2021 Facebook Community Accelerator Programme. The initiative offers participants training, mentorship and up to USD $50 000 to invest in an initiative that extends their community's positive impact. The aim is to help Facebook community leaders to turn ideas into action. 

Social audio apps are all the rage in 2021. As this niche market becomes more mainstream, why not explore the options at your disposal? Whether you want to know more about Clubhouse, Twitter Spaces or Locker Room, the team at amaSocial is here to help you decide which is the best fit for you.

Social media keeps you in the loop of some of the latest phrases, hashtags and trends, especially considering that they’re often made right on the platforms. To keep you in the know, media update’s Nakedi Phala took his digital spade and went on a quest to find you the latest social media phrases you should know about. 

Marketers, your consumers are hungry for content, and it’s up to you to fill up their newsfeeds with easily digestible and snackable brand messages. Whether they’re browsing their social media pages or heading out to the mall, brands need to give their audiences something to curb those cravings.

Social media activity tracking is like the best thing since sliced bread! The only question is: How can brands actually measure the benefits? media update’s Nakedi Phala investigates.