The reliance that individuals and businesses have placed on the use of social platforms has given social media far more power than many are aware of, and it's that power that has the potential to shape society, says Zubeida Goolam, Valiant's chief creative officer. Goolam says that what started as a manner of connection to reach each other online is now an essential for daily life.

Google has announced the launch of its second Google News Initiative Innovation Challenge in Africa, the Middle East and Turkey, with an open call for projects that increase reader engagement and explore new business models for media.

Influencers have proved to be a very powerful tool in endorsing products during lockdown as consumers are unprecedentedly relying on e-commerce. Here, media update's Pamela Manzenze dives into why influencers are still relevant during the Covid-19 pandemic.

Kidfluencers are making major waves in the social media marketing industry. Living in the digital age, social media is a key part of most of our lives, especially for kids that have grown up with it. That said, the use of kidfluencers is on the rise and it’s time to investigate why.

Social media has proven to be a medium that individuals and brands can use to either influence or be influenced. This ultimately shapes the brand’s personality and way of engagement going forward. Here, media update’s Nakedi Phala reveals the impact of social media on a brand.

Facebook has released its Community Standards Enforcement report for October through December 2020. The report tracks its progress and commitment to making Facebook and Instagram safe and inclusive. 

Parents shouldn't be afraid of technology, says Nomonde Gongxeka-Seopa, head of Public Policy at Facebook South Africa. Gongxeka-Seopa says that rather, they can take the time to recognise that young people today use technology and that's OK. It's up to parents, however, to spark the conversation with their children when it comes to their safety online. 

Shifting into the digital arena is an excellent way to complement your traditional marketing efforts, especially if they aren’t delivering much-needed results. This has also  been true during the lockdown, as most people spent their time indoors and unable to take part in outdoor activities.

Social media offers many advertising options, often leaving marketers confused and wondering: What is the best choice? The great thing about living in the digital age is that we are spoiled for choice — but how do you know what’s what? amaSocial’s handy guide removes the guesswork.

Twitter has announced the return of its coveted verification badge — but the rules to getting that blue tick have become even stricter, Nevertheless, if you’re keen to have the blue tick adorning your profile, now is the time.