Social media statistics help marketers plan their digital strategies. But when we talk about platforms that reach across the globe, these stats aren’t one size fits all. That’s why we bring you this South Africa edition.

RAPT Creative has successfully launched and implemented another digital activation campaign for its client, Jameson. This forms part of the brand’s efforts to ensure it stays top of mind with consumers.

The need for brands to be inclusive on social media has never been as vital as it is now, says the team at amaSocial. And while every brand knows why not all know how to go about it. Here, the team reveals three ways that brands can implement an inclusive voice online.

When you think of LinkedIn, ‘trending hashtags’ may not be the first thing that comes to mind. However, with the increasing popularity of the platform, #tags have actually become quite vital to marketers’ social media strategies. Keen to learn more? Then read on!

Using the right social media platforms is a key part of any digital marketing strategy. This can determine whether you reach your audience and achieve your goals — or not. That is why media update’s Maryna Steyn is here to empower your decision. Let’s get to it!

Your brand may have an online voice, but how do you know that it is saying the right things, in the right way? When it comes to social media, having a voice that embodies positive vibes is key, says the team at amaSocial. Here's why:

The team Hello FCB has listed their top picks of key trends in the world of social media. Here, the team dissects how data privacy and social audio platform have shaken up the social media landscape: 

Content verification checks if the posts that your brand sends out on social media is right for each of the platforms you post on. With all the different types of platforms available, it can become difficult to determine which posts resonate best with your audience. And that’s why you need to verify your content!

Social media copywriting is no easy feat. You need to be concise, creative and relatable all at once. So how do you achieve this, and create sharable content that fits with your brand image? It’s not as complicated as you may think.

You may have heard of 'social listening', but do you know what this technology actually entails? The team at amaSocial reveals how this solution can be advantageous to your business strategy and overall campaign goals.