Pinterest is more than a social media platform; it is a visual search engine. Users are known to often click on outbound links on the platform. This makes Pinterest a highly effective tool for driving traffic to your blog, especially when it has not been indexed by search engines yet. 

In recent years, the lines were blurred in the world of fame and followers and it became difficult to distinguish between influencers and celebrities. Now, the gap between them is widening again, and some influencers are trying to pursue celeb status for good. Should you? We'll help you decide.

Social media is a vital tool in order to connect with your target audience. But having social media platforms and creating a few posts is not enough — you need to have a solid social media strategy, and that strategy needs to follow the seven Cs.

Memes — they have become a part of our lives. We know them, we love them and we share them with just about everyone we know. Every time something happens in pop culture, our social feeds are flooded with memes about it. But what are they exactly, and is it really worth it to jump on the meme train?

Put nicely, social media is an interesting road to navigate. Things change quickly, including your content's performance. So when you do have a post that goes viral, use this infographic to determine your next steps for capitalising on the success.

Anyone hoping to become a success on social media or to grow their pages has wondered about the frequency of posts. If you don't post enough, how will people see you? If you post too much, they might get a little sick of you. That is why we went on the hunt for the magic number of weekly social posts. 

We're tired of the gatekeeping! It's time you know how to create one of the most valuable tools for your social media strategy. This guide is all you need to start setting up the content calendar of your dreams!

Some carefree members of the younger generations are only on social media for the vibes; they don't care who sees their posts. The rest of us desperately want everyone to see what we share. That is why we pile on hashtags, overlooking a simple trick … SEO works for social media too.

TikTok has announced that it launched a campaign titled '#TikTokDiscoverYourself'. Every search on TikTok brings users closer to their true selves, opening doors to new interests and, ultimately, unique identities. This journey of self-discovery is the driving force behind the latest campaign. 

The fourth annual South African Social Media Awards (SASMAs) has announced its nominees. The event took place at Kream in Mall of Africa, showcasing top influencers, brands and agencies that have significantly shaped the digital landscape.