Social media can boost creativity when you need it most. When people say that you are wasting hours scrolling, you can look them in the eye and say, “No, I am doing creative research.” Here media update’s Talisa Carlson takes a look at how social media really does encourage originality.

YouTube has announced that the YouTube NextUp programme will be available in Nigeria and South Africa. The programme aims to be an opportunity for local creators to take their content creation to the next level. 

Consumers are more willing to support or invest in a brand if they see that other people are satisfied with the company. Building a community surrounding your brand on social media is essential if you want to have a loyal following that will support you online, says the team at amaSocial.

Need a social media update? We know how fast the updates and trends roll out in this space and it can be difficult to keep up. That’s why we’ve got you covered with all the latest and greatest developments in the digital scene. So, what are you waiting for? Let’s get straight into it!

TikTok for Business is the talk of the town. The tool is an all-in-one solution for marketers to advertise on the popular platform. But what exactly does this mean for brands and their advertising ventures? We’ve collected all the info, straight from the proverbial horse’s mouth!

Being human on social media is the key to having a successful digital strategy. These platforms are where your brand’s audience is at and what better way to communicate to them than in ways that you can directly reach them, says the team at amaSocial.

Influencers are in the spotlight, which means one mistake can truly cost them their loyal following. That’s why media update’s Talisa Carlson is taking a look at where influencers tend to slip up. Here are some essential tips to ensure that you are better prepared for the online game.

Telling your brand story on social media is a must because it grows your audience and strengthens the connection that you have with them as they get to know you. With so many different platforms available, it's even easier to find and share those stories! But where to start? Here's a few tips.

Facebook has announced the roll-out of Marketplace in 37 countries and territories accross sub-Saharan Africa. Currently available in South Africa, Ethiopia, Kenya and Nigeria, Marketplace aims to be a convenient destination where people can discover, buy and sell items from others in their local communities. 

Social media design is an art — not a second thought. After all, humans are highly visual creatures, and they want their feeds to be filled with striking graphics, high-quality imagery and a good mix of video and animated content.