Social media content creators have to constantly come up with new and striking copy for brands. This can be incredibly challenging and taxing for these individuals and they may find themselves losing inspiration. But there are ways to reignite the passion. Let’s find out how:

2022 is just around the corner and new social media trends have started to emerge — setting the tone for the new year. media update’s Talisa Carlson is taking a look at what the future of social media has in store for brands, content creators, influencers and everyday social media users.

"Managing and building relationships with influencers are essential for any brand that is wanting to work closely with an influencer," says the team at amaSocial. The better you communicate with the individual, the better the results will be.

Social media content creators are much sought after, as they deliver high-quality content and are a familiar face for consumers to relate to. Despite this, it wasn't until recently that popular platforms like Facebook, Twitter and Instagram started making their platform more creator-friendly.

Ethical conundrums tend to pop up every now and again — and more so with our daily lives becoming intertwined with our digital ones. For brands and users alike, it’s important to constantly ensure their behaviour on social media is ethical. Here’s a quick overview of everything you need to know.

Meta has announced the launch of Facebook Business Coach, a way for owners of small and medium-sized businesses (SMBs) in English-speaking countries to learn more about how to grow their business online with Facebook, Instagram and WhatsApp. 

Influencers have become the faces of social media marketing, says the team at amaSocial. With a surplus of engaged and trusting followers, brands can use influencers to explore new target markets and increase their brand awareness in new frontiers. But how should brands plan their influencer campaigns? Let’s devise a strategy!

Google has announced that it has released a Doodle to commemorate South Africa's National Children's Day, which took place on Saturday, 6 November. The first Saturday of November is dedicated to the promotion of children’s rights in the country. 

YouTube is officially in the short-form video content game, peeps! In light of this, media update’s Talisa Carlson takes a look at all things YouTube ‘Shorts’. Let’s turn up the volume on this newly-launched feature and what it has to offer to brands, influencers, content creators and consumers.

Halloween is right around the corner which means it's time to spooktify your content. And what better way to do just that than making use of #tags in your social media posts.