Three tricky areas in PR: Here’s how to tackle crisis comms

All PR professionals want to be the best PR pro out there, but it is essential to remember that you're only human. While you may have your PR skills down to a T, there will always be those areas that prove to be more difficult than others — and here's how to tackle them.

Marketers, here’s how you can become perfect digital storytellers

Marketers have entered a new age of storytelling that is giving traditional methods the boot. So, what new skills do these narrators need to captivate a digital society with their stories? Let's take a stroll (or scroll?) into the world of virtual storytelling.

The streaming wars: a 2022 update

Ah, the streaming wars. With 2022 well and truly underway, and Disney+ gearing up to launch in South Africa, what better time to revisit the options available to you? So sit back, relax and hit play.

Why pop culture drives marketing campaigns: a Q&A with Doritos^®

Pop culture and marketing should go hand in hand! Why, you ask? Because the culture helps a brand build and maintain an authentic relationship with its consumers. Helping us take a closer look at the effects of pop culture on marketing campaigns is Andre Thomas, senior marketing manager at PepsiCo.

Social media managers — here are five important updates for your platforms

Staying informed on the latest trends is important for all social media managers. As social platforms constantly introduce new updates and features for you to utilise, you need to keep up! So, let's take a look at what is hip and happening in this industry!

Four tips for starting your career in freelance PR

Freelancing is becoming a popular post-pandemic career path, as it allows you to work when you want and with who you want. So, it comes as no surprise to see PR professionals venturing down this path as well. But what would a career in freelance PR entail and how can you get started?

Four ways that freelancers can enhance their visibility

Freelancers, your visibility plays an essential role in acquiring new customers for yourself. Therefore, you must seize every opportunity to strengthen your exposure. But what exactly can you do to be seen and ensure that potential clients know about you? Let's get into all the insights.

Does sentiment really sell?

It's all about what you say, and how you say it. To be at the top of your marketing game, you first need to understand the magic of selling your brand. Let's find out how adding sentiment to your marketing strategy will create that secret potion!

The power of social media in 2022

Not so long ago, social media was invented with the intention to allow friends and family to connect and to serve as a means of entertainment. Yet this notion didn't last long — brands quickly saw a powerful opportunity to use these platforms as a new way to reach their target audiences.

What’s up with WhatsApp Communities?

WhatsApp Communities is a new feature that has caused a lot of chatter amongst techies and social media users. Two of the biggest discussion points surrounding this new feature are who will benefit from it and how it affects one's privacy on this platform. Want to join the discussion? Then let's chat.

PR pros, here’s why you should be more accountable

Taking accountability is an essential skill for PR practitioners to have. It plays a critical role in crisis recovery and in helping these individuals to regain the trust of consumers. So, PR pros, let's get more accountable.

Four challenges that are revolutionising journalism

Who knew that telling a story would become so hard? With the pressure of political, economic and digital influences on journalism, the modus operandi has changed. But what are the challenges that are lurking on the horizon? Let’s take a look and see what the future of journalism looks like!