Sun International's Africa sales and marketing manager Didier Bayeye-Mbombo has won the coveted Best Tourism Marketer in Africa Award for 2019. The awards were meant to be presented in 2020 but were delayed as a result of the Covid-19 pandemic. Bayeye-Mbombo and winners from the other categories received their awards at a gala event held in Addis-Ababa. 

The sales funnel plays a central role in understanding the purchasing journey. It is crucial that marketers have a clear understanding of the funnel. This will help them to understand how to nurture the consumer through their voyage so that they feel satisfied with their experience with your brand.

New marketing buzzwords spring up each and every year, and it's important to keep up with what they are in order to understand what's trending within the industry. From Google Shopping to snackable content, the team at Newsclip has compiled all the latest words that marketers can add to their strategy.

Nedbank IMC CEO Dale Hefer has recently launched a new book titled Hustling, Happiness and a Blow-Up Doll Named Percy. An Unusual Guide to Success and Contentment. The book aims to share anecdotes from Hefer's award-winning marketing career.

The 2021 New Gen Awards have detailed tips and factors, provided from its judging panel. The insights aim to guide applicants when completing entry forms. The panel has explained the factors herein that will help them to create a winning entry and stand out from the rest. 

CNN has announced that Larry Madowo is leaving the BBC to take up a new position as the network's Nairobi-based correspondent. The appointment was announced by Deborah Rayner, senior vice president of international newsgathering and managing editor, Europe, Middle East and Africa, for CNN International. 

The One Club for Creativity has opened entries for Young Guns 19, celebrating international creative professionals age 30 or younger. Young Guns is the industry's only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today's vanguard of young creatives. 

Capitec and SABRIC have teamed up as part of '#MoneySmaryWeek' for a fraud awareness campaign starring Schalk Bezuidenhout. The series uses humour to land the message that banks will never ask their clients for their confidential information. It also reveals that people need to think twice and use caution when purchasing from unknown and online sites.

The World Out of Home Organization has announced that it is to unveil its Creating Global Guidelines for Out of Home Audience Measurement initiative. The release will take place on Tuesday 18 May at its European Forum. 

Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching a hybrid billboard. The solution is set to provide advertisers with an enhanced media solution, which is designed specifically to deliver greater levels of impact and recall of brand communication.