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Streaming versus pay TV: Which option is best?

Streaming versus pay TV: Which option is best?

Media

Streaming versus cable TV; a debate that has polarised the media industry for years. With each medium having its own advantages and drawbacks, it can be confusing to determine which option is best for you — we can help with that.

 
Streaming vs TV
streaming vs cable TV pros and cons
pros and cons on TV streaming services

Improve chatbot adoption by integrating other channels

Improve chatbot adoption by integrating other channels

Marketing

It wasn't long ago when AI chatbots were a new technology, with analysts trying to predict how they might be used; but now you can hardly go onto a website without encountering one, says Brent Haumann, managing director at Striata Africa and Byron Wolff, digital product manager at Blue Turtle Technologies. The duo explains how to use them as part of your customer communication strategy.

 
Chatbot
Implementing chatbots
Chatbots in marketing
Marketing channels
Chatbots and other channels
How to integrate chatbots
Integrate chatbots

Eskort celebrates Mzansi with brand refresh

Eskort celebrates Mzansi with brand refresh

Marketing

Eskort has announced that it has taken on a new look that was inspired by South Africa's unique trading environments. The brand's aim was to underpin the South African heritage in its new look and feel, as well as to speak to South Africans in their native tongues — using both a visual language and the written word, all while remaining true to the brand's 103-year history. 

 
Eskort
Eskort rebrand
SA rebrands
South African rebrands 2021
Brand refresh
Mzansi brands
Mzansi rebrands
South African brands
Local food brands

The power of social media platforms is more prominent than ever

The power of social media platforms is more prominent than ever

Social

The reliance that individuals and businesses have placed on the use of social platforms has given social media far more power than many are aware of, and it's that power that has the potential to shape society, says Zubeida Goolam, Valiant's chief creative officer. Goolam says that what started as a manner of connection to reach each other online is now an essential for daily life.

 
Social media
Power of social media
Social media value
Social media benefits
Social media safety
Social platforms
Social platforms pros and cons
reliance on social media

Libresse launches new campaign

Libresse launches new campaign

Marketing

Libresse, a feminine hygiene brand, has launched a new campaign. The initiative aims to empower women to explicitly share honest, cringe-worthy experiences of womanhood, including profound diagnosis, fertility treatments and severe menstrual cycles. 

 
Libresse
Female campaigns
campaigns for women
Women campaigns 2021
feminine hygiene brand
Womanhood campaigns
Female health campaigns
Female stigmas

How to craft an effective PR plan

How to craft an effective PR plan

Publicity

A public relations plan is the roadmap to achieving your most desired outcome. It outlines what needs to be done, why, and how to achieve that. Looking to map out a comprehensive plan that you can follow, measure and improve on? Stick to the guide below to ensure you reach your ultimate goal.

 
Public relations plan
PR strategy
Objectives
Planning

Dan Berkowitz on grand jury for <i>NYF Advertising Awards</i>

Dan Berkowitz on grand jury for NYF Advertising Awards

Marketing

Dan Berkowitz, HaveYouHeard's group executive creative director, has been appointed as a judge for the 2021 New York Festivals Advertising Awards. Celebrating the exceptional and innovative content being created today, the New York Festival runs six international awards competitions to honour and recognise the world's best work across six different creative fields.

 
Dan Berkowitz
NYF Advertising Awards
New York Festivals
New York Festivals Advertising Awards
international creative awards
Creative awards 2021

Quest partners with DataGroupIT

Quest partners with DataGroupIT

Marketing

Quest, a generation data protection solutions for physical, virtual and cloud environments, has named DataGroupIT its distribution partner for Quest and One Identity across Africa. This strategic partnership is set to strengthen Quest's delivery model across the continent.

 
Quest
DataGroupIT
protection solutions
Online protection services
One Identity
Cloud services
virtual offerings

Spitfire Inbound co-founds international Digital Transformation Group

Spitfire Inbound co-founds international Digital Transformation Group

Marketing

Spitfire Inbound has officially co-founded a new international company called Digital Transformation Group (DXG). The new company comprises a group of specialist HubSpot Partners. DXG aims to bring the combined capabilities of 180 experts and offices in South Africa, the United Kingdom, France, Dubai and Spain.

 
Spitfire Inbound
Digital Transformation
Digital Transformation Group
Digital transformation agencies
Digital transformation networks

Four ways to unleash the power of machine learning in digital marketing

Four ways to unleash the power of machine learning in digital marketing

Marketing

Over the past five years, AI and machine learning in marketing have come a long way, says Grant Lapping, managing director at DataCore Media. Lapping says that many marketers using it to reach their audience, however, are not exploiting the full power of the algorithms that it can offer or the vast amounts of consumer data that it collects.

 
Machine leraning
Digital marketing
Tips for machine learning
Digital marketing tips
Digital marketing trends
Machine learning in digital marketing
Machine learning in marketing
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