Being a steller copywriter takes discipline and a lot of creativity if you want to produce better copy than the previous time. So, how can you take your writing from ‘drab’ to ‘fab’? media update’s Nakedi Phala dives in.

CREA8 International has announced the appointment of its new general manager Basetsana Morekure. Morekure is a seasoned corporate communication specialist, with experience ranging from the advertising, marketing, reputation management, branding, retail, PR and the broadcasting space. 

Checkers has announced that it has won four awards at the 2020 / 21 Marketing Achievement Awards (MAAs). The retailer won three awards for the Sixty60 delivery service and one for the Xtra Savings rewards programme.  

The BRC has announced that it will be commissioning a more comprehensive TAMS (TV Audience Measurement Survey). The panel will continue to form the cornerstone of video audience measurement in South Africa. The audit will be a more comprehensive and expansive audit than in previous years. 

Debonairs has announced that it partnered with FCB Joburg and has launched its new TVC. The Debonairs Pizza Cram-Decker^® TVC celebrates South Africa's passion for food, soccer and family. The TVC was launched on Tuesday, 16 March.

CMS, an international law and tax firm, has announced that it has taken on the brand configuration of 'CMS: Law. Tax. Future.' The rebrand represents a new and dynamic development and positioning in the top league of global legal brands in key international markets. As part of the rebranding, the local arm of the firm CMS South Africa also takes on this new brand expression. 

‘Momfluencers’? What on earth are those? Well, despite raking in all the Likes, shares and comments on social media, these individuals also live the traditional ‘mom life’. From stay-at-home to ‘super moms’, these influencers show how to do it all.

MySchool MyVillage MyPlanet, the biggest community loyalty programme in South Africa, has announced that it has donated R488 000 to the National Council of Societies for the Prevention of Cruelty to Animals (NSPCA). The donation was made to boost inspector and field officer training. 

Digitas Liquorice has announced that Travelstart, Africa's leading online travel agency, has appointed the agency as its digital partner. 

Isikhanyiso Creative, a new PR and Communications agency, has announced that it has officially opened its doors for business. The 100% black female owned agency aims to connect brands and consumers with the assistance well thought-out messaging of content and influencer services.