Grey Advertising South Africa has announced that it was named the 2021 AdFocus Agency of the Year in the Mid-size Agency category, which is traditionally the most hotly contested. According to the agency, this proves that Grey is adept at leveraging a climate of uncertainty and ambiguity to its own advantage. 

Creating a content publishing strategy can benefit your brand in multiple ways. Not only does it help you to deliver quality and cohesive pieces, but it also helps to increase your site’s visibility. When you are consistently creating quality work, you will also establish your brand as a thought leader in your industry — and who doesn't want that? 

Social media content creators have to constantly come up with new and striking copy for brands. This can be incredibly challenging and taxing for these individuals and they may find themselves losing inspiration. But there are ways to reignite the passion. Let’s find out how:

New Age Gaming (NAG) magazine will be partnering with Jeremy Mansfield's Mansfield2day YouTube channel to bring gaming and geek-related content to a broader audience. NAG publisher Len Nery and the rest of his editorial team will be sharing their expertise, knowledge and the latest news to the Mansfield2day audience. 

The third annual GQ Men of the Year (MOTY) Awards — held in association with Hennessy V.S.O.P Privilège — has announced the winners of its 2021 edition. The event took place at the Four Seasons Hotel, The Westcliff in Johannesburg.  

New Media, a South African content marketing agency, has announced that it won six awards at the International Content Marketing Awards in London. This included one with its in-house tech solutions agency Swipe iX. New Media won Gold in two categories, Silver in one and Bronze in three.

Every PR pro's main objectives include grabbing an audience's attention, keeping it, as well as educating them — all at the same time. Although PR professionals make use of many tools to help them succeed on this quest, sometimes video comes as an afterthought. But it shouldn’t be!

Have you heard of Generation C, or the Connected Generation? Either way, you have definitely seen them, says Bonnie Currin from Current Consulting. Currin adds that understanding this generation will allow you to develop content that will better engage them and that, as a content marketer, connecting well with these consumers means connecting well with their communities.

A new Chief Marketing Officer (CMO) Council report has been released, which looks at the buying behaviour of consumers in the United States. The report indicates that behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories. 

The Mustadafin Foundation has announced that it has — in partnership with several community-based organisations and public services — planned a '16 Days of Activism' campaign. The aim of the initiative is to stand up to violence against women and children. Thursday, 25 November marked the first day, which focused on the elimination of violence against women and children.