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Press Room appointed by The Sector Group

Press Room appointed by The Sector Group

Publicity

Sector Apparel, a leading provider of international sport, street, fashion and footwear brands, has announced the appointment of award-winning Cape Town PR agency Press Room.

 
Press Room
The Sector Group
Sector Apparel
PR agency
PR cape town
public relations

2021 Social media stats for South Africa [Infographic]

2021 Social media stats for South Africa [Infographic]

Social

Social media statistics help marketers plan their digital strategies. But when we talk about platforms that reach across the globe, these stats aren’t one size fits all. That’s why we bring you this South Africa edition.

 
Social media statistics
South African social media stats
South African stats
SA social media stats
Social media stats in South Africa
South africa social media stats 2021 infographic

Out There Media partners with MTN Ghana

Out There Media partners with MTN Ghana

Marketing

Out There Media (OTM), a global leader in mobile advertising, has announced its partnership with MTN Ghana to provide digital advertising services for its customers. MTN Ghana will adopt OTM's award-winning mobile engagement technology platform, Mobucks™, and leverage its network of brands and brand agencies. 

 
Out There Media
MTN Ghana
mobile advertising
digital advertising
digital advertising services
mobile engagement

Zero Gravity Communications bags new mandate

Zero Gravity Communications bags new mandate

Publicity

Zero Gravity Communications (ZGC) has announced that it has been appointed by entertainment company Viacom18. The agency will be responsible for managing both social media and digital communications mandates of Colors Gujarati. Through the appointment, Colors Gujarati aims to strengthen its social media presence and widen its consumer base. 

 
Zero Gravity Communications
ZGC
Viacom18
communications industry
communications appointments
digital communications
Colors Gujarati
social media presence

Mediamark and Deezer enter new partnership

Mediamark and Deezer enter new partnership

Marketing

Mediamark has announced the expansion of its digital audio offering with the addition of the global audio streaming service Deezer. This new agreement will bolster Mediamark's existing solid portfolio of digital audio offerings. 

 
Mediamark
Deezer
digital audio
audio offerings
music platforms
music streaming
audio streaming platform
audio streaming service
digital audio offerings

2021 <i>SeeHer Lens Award</i> winner announced

2021 SeeHer Lens Award winner announced

Marketing

The New York Festivals International Advertising Awards® have announced the winner of the inaugural SeeHer Lens Award. The new award honours best-in-class creative film work submitted to the 2021 competition that exemplifies gender equality and accurate portrayals of women and girls in advertising. 

 
SeeHer Lens Award
New York Festivals
NYF
NYF Advertising Awards
gender equality
gender equality award
women in advertising
advertising awards

<i>5FM's 5Drive</i> celebrates 'Braai July'

5FM's 5Drive celebrates 'Braai July'

Media

5FM presenter Nick Hamman and the 5Drive team have announced that they will be rehosting the 'Braai July' initiative, a concept that celebrates the South African pass time of braaing. The two-week campaign will run until Friday, 30 July between 16:00 and 16:30 daily on the show. 

 
5FM
5Drive
5FM's 5Drive
braai
braai july
5FM Braai July
braai july radio
SA braai july
braai july initiative
Braai July Nick Hamman

<i>Assegai Awards</i> calls for entries for 2021 event

Assegai Awards calls for entries for 2021 event

Marketing

The Direct Marketing Association of South Africa (DMASA) have called on applicants to enter the Assegai Awards. The Assegai Direct and Integrated Marketing Awards showcase the industry leaders who have delivered exceptional work over the previous year and have been hosted annually by the DMASA for the past 23 years.

 
Assegai Awards
Marketing Awards
DMASA
DMASA awards
Marketing Association of South Africa
direct marketing
integrated marketing

PAMRO calls for papers for its 22<sup>nd</sup> annual conference

PAMRO calls for papers for its 22nd annual conference

Media

PAMRO has announced its 22nd annual conference that will run over three days in October. The virtual conference will explore the theme of 'Finding certainty in uncertain times through measurement' and is free to all delegates.  

 
PAMRO's annual conference
PAMRO conference 2021
annual PAMRO conference SA
virtual conference
media conference
sa conference

Marketers must turn their data literacy into a data superpower

Marketers must turn their data literacy into a data superpower

Marketing

The more you can master timing and the relevance, the greater impact you're going to have with your marketing investments, says Denise Persson, chief marketing officer at Snowflake. Persson says that with inaccurate or incomplete data, you get a skewed picture of potential consumers; and so it has never been more important for markers to be data-driven. 

 
Marketers
marketing
data literacy
marketing investments
data-driven marketing
marketing data
data in marketing
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