Streaming versus cable TV; a debate that has polarised the media industry for years. With each medium having its own advantages and drawbacks, it can be confusing to determine which option is best for you — we can help with that.

It wasn't long ago when AI chatbots were a new technology, with analysts trying to predict how they might be used; but now you can hardly go onto a website without encountering one, says Brent Haumann, managing director at Striata Africa and Byron Wolff, digital product manager at Blue Turtle Technologies. The duo explains how to use them as part of your customer communication strategy.

Eskort has announced that it has taken on a new look that was inspired by South Africa's unique trading environments. The brand's aim was to underpin the South African heritage in its new look and feel, as well as to speak to South Africans in their native tongues — using both a visual language and the written word, all while remaining true to the brand's 103-year history. 

The reliance that individuals and businesses have placed on the use of social platforms has given social media far more power than many are aware of, and it's that power that has the potential to shape society, says Zubeida Goolam, Valiant's chief creative officer. Goolam says that what started as a manner of connection to reach each other online is now an essential for daily life.

Libresse, a feminine hygiene brand, has launched a new campaign. The initiative aims to empower women to explicitly share honest, cringe-worthy experiences of womanhood, including profound diagnosis, fertility treatments and severe menstrual cycles. 

A public relations plan is the roadmap to achieving your most desired outcome. It outlines what needs to be done, why, and how to achieve that. Looking to map out a comprehensive plan that you can follow, measure and improve on? Stick to the guide below to ensure you reach your ultimate goal.

Dan Berkowitz, HaveYouHeard's group executive creative director, has been appointed as a judge for the 2021 New York Festivals Advertising Awards. Celebrating the exceptional and innovative content being created today, the New York Festival runs six international awards competitions to honour and recognise the world's best work across six different creative fields.

Quest, a generation data protection solutions for physical, virtual and cloud environments, has named DataGroupIT its distribution partner for Quest and One Identity across Africa. This strategic partnership is set to strengthen Quest's delivery model across the continent.

Spitfire Inbound has officially co-founded a new international company called Digital Transformation Group (DXG). The new company comprises a group of specialist HubSpot Partners. DXG aims to bring the combined capabilities of 180 experts and offices in South Africa, the United Kingdom, France, Dubai and Spain.

Over the past five years, AI and machine learning in marketing have come a long way, says Grant Lapping, managing director at DataCore Media. Lapping says that many marketers using it to reach their audience, however, are not exploiting the full power of the algorithms that it can offer or the vast amounts of consumer data that it collects.