The collaboration positions CSA x dentsu X at the centre of one of Africa's most ambitious cultural projects — bringing visionary brands and corporate partners into what will become the continent's first large-scale Festival of Light, says the agency.

From Thursday, 9 to Sunday, 12 April, Cape Town's iconic Company's Garden will transform into a multi-sensory landscape of interactive installations, large-scale projection mapping, and illuminated artworks created entirely by South African artists, including celebrated multi-disciplinary artist, Yay Abe, adds the agency.

Coinciding with the same weekend as the Two Oceans Marathon, the festival is expected to attract thousands of visitors and deliver major cultural, tourism and media impact, says the agency.

"We're thrilled to have CSA x dentsu X guiding the commercial strategy of LUMENOCITY," says Gareth Hadden, LUMENOCITY Founder and Creative Producer. "Their reach, experience and understanding of cultural platforms make them the ideal partners to bring brands into this moment of creative innovation."

Brand opportunities, which are now open, including title lead as well as curated partnerships of immersive installations and interactive artworks, says the agency.

"LUMENOCITY is  a new cultural signature for South Africa and the continent, as the showcase is a compelling experiential opportunity. We're looking forward to building meaningful and long-term partnerships with brands that want to shine a light on African creativity, community and possibility," says Marcel Swain, Managing Director at dentsu X.

Davin Phillips, Executive Director CSA Global, adds, "This is a rare opportunity for brands to align with a first-to-market cultural moment. LUMENOCITY offers deep emotional engagement, massive shareability, and true storytelling value. We're looking forward to building partnerships that shine well beyond the event itself."

Launching publicly with the symbolic Beam of Hope — a radiant light tower visible across the city from early April — LUMENOCITY will offer audiences and brands an unforgettable, highly shareable celebration of imagination, technology and homegrown creative talent, adds the agency.

For more information, visit www.csa.global. You can also follow CSA Global on Facebook, X, or on Instagram.

*Image courtesy of contributor