Traditionally, PRs would send their press releases to their media contacts and wait for them to be published. Now, with the click of a button, a press release is sent out and is instantly in the hands of thousands.

This is why social media and PR go hand in hand — social media helps PRs amplify their messaging, build solid relationships and aid in managing a brand's perception — all in real time.

 

 

How else can PRs leverage social media? Let us know in the comments section below.

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For more PR insights, take a look at The Rise of Quiet PR: Getting Publicity Without the Noise — In 300 Words or Less.

*Image courtesy of Canva

**Information sourced from Flume