"As the largest and fastest-growing parenting community in South Africa, we have listened to our parents and combined their need for reliable solutions with our past event success and key relationships with brand partners," says BabyYumYum Founder and CEO, Amanda Rogaly.
"We are carefully curating one hundred solutions-based brands and product pods to be part of the event, aiming to empower parents and caregivers. From pram testing rally tracks to dads doing diaper duty challenges, this is the space for brands to engage with parents in a non-hard sell manner and generate brand love and potential sales," adds Rogaly.
This is the perfect opportunity for parents, grandparents and anyone who has anything to do with kids, to take a break and empower themselves. This is a kid-free zone complete with pamper pods and Banjo's champagne bar. However breastfeeding and changing stations will be provided for parents with new babies, says the content portal.
According to BabyYumYum, The Parenting Experience Plus (+) event experience consists of two parts:
- The Solutions Expo Space, and
- The Speakers' Corner.
The Solutions Expo Space is a forward-thinking exhibition for retail and e-commerce brands offering products and services to solve parenting problems, no matter the age of the child (or the parent) in an interactive manner, says the content portal.
BabyYumYum says that the aim is to provide a space for brands and parents to connect and leave with tangible products and learn about services to use, instead of only traditional discount vouchers and samples.
"We invite interested companies to be part of this long-awaited engagement event with the added benefit of additional exposure via BabyYumYum's website and social media platforms. This includes post-event marketing opportunities, which have a combined audience of over 800 000 engaged community members," says BabyYumYum Managing Editor, Rianette Leibowitz.
The Speakers' Corner will offer a closed presentation space over the two days with morning (10:00 to 12:00) and afternoon (13:00 to 15:00) sessions presenting a top international celebrity speaker for each session, repeated on both days, says BabyYumYum.
The online content portal says to think of parenting futurists, surrogate superstars, or DNA designer doctors talking about their experiences.
With a robust 360-degree marketing campaign, BabyYumYum says that it is anticipating 8 000 visitors over the two-day period. Pamper pods, Banjo's bar and breastfeeding and changing stations all offer additional brand visibility opportunities.
Rogaly says, "We understand our unique audience and form meaningful connections between brands and people that enhance brand loyalty and interaction. Collaborating brands trust us to push boundaries while providing innovative solutions."
"BabyYumYum continues to support local and international companies with strategies, tailored to elevate their presence and amplify their messaging. By mixing and matching your space requirements — according to your budget — this results in lower expenses and operating costs, which therefore contributes to a positive net event balance. Be part of this first-of-its-kind event," Rogaly concludes.
For more information, visit www.babyyumyum.com. You can also follow BabyYumYum on Facebook, LinkedIn, X, Instagram, or on TikTok.
*Image courtesy of Facebook