With a new generation of creators building brands, businesses and careers around their creativity, Dentsu School of Influence, in partnership with CSA, is bringing that ambition to Cape Town.

Following a Johannesburg edition that saw emerging creators move into agency internships and brand partnerships, One Big Week will take place in Cape Town from Monday, 9 November to Friday, 13 November, aimed at opening the programme to a new wave of South African creative talent, says the brand.

Over three days, selected participants will work alongside strategists, brand leaders and industry experts through masterclasses, mentorship and live briefs designed to expose them to the realities of building a career in the creator economy, adds the brand.

The focus goes beyond content creation. Participants will have the opportunity to explore how to negotiate commercial partnerships, understand their value, grow and retain audiences, work effectively with brands and manage the business behind their creativity.

Vicki Steenkamp, Client Services Director at Dentsu Influence Powered by CSA, says the Cape Town edition builds on what the programme learned in Johannesburg.

"Johannesburg showed us just how much ambition exists among young creators who want to turn what they love into something sustainable. One Big Week is about meeting that ambition with practical knowledge, industry experience and real-world opportunities," says Steenkamp. "We're thrilled to now bring the programme to Cape Town and discover the next generation of creative talent."

For Davin Phillips, Executive Director at CSA, the shift taking place within the creator economy is increasingly clear.

"The creators building sustainable careers today understand that influence is only the starting point. They need to understand their audience, their value and the business behind their creativity," says Phillips. "Johannesburg showed us what's possible when that creative ambition meets industry experience. Now we're excited to see what Cape Town brings."

Applications are open to emerging creators across South Africa building communities on TikTok, Instagram, YouTube and other platforms. Complete the online entry form via the official Are You The Next Big Creator? portal and submit the required supporting documents.

Applications Close: Friday, 9 October.
One Big Week Cape Town: Monday, 9 November to Friday, 13 November.

For more information, visit www.dentsu.co.za. You can also follow Dentsu Creative on Facebook, LinkedIn, or on Instagram.

*Image courtesy of contributor