Adform has announced that on Thursday, 15 May, it will host its first Programmatic Day in South Africa at The Maslow Hotel in Johannesburg. The event will bring together marketing leaders, advertisers and digital strategists to explore the latest developments in programmatic advertising.
The event will highlight how omnichannel strategies are transforming audience engagement, says Adform.
Adform says headlining the event are two of Adform's senior regional executives: Bartosz Malinowski, Regional President, CEE, APAC and MEA, and Cem Eroglu, VP, Turkey, MEA and Central Asia.
Africa's AdTech Momentum
Programmatic advertising has evolved dramatically — from automating simple display ads to enabling sophisticated, cross-channel strategies across every screen and platform. As Internet penetration and mobile access rise across Africa, so too does the demand for smarter, more integrated advertising solutions, says Adform.
Professionals in the digital advertising and media industries are invited to be part of this event.
Individuals are encouraged to register for Programmatic Day Johannesburg here.
Adform concludes by encouraging individuals not to miss this opportunity to gain insights from global AdTech leaders and discover what's next for programmatic in Africa.
For more information, visit www.site.adform.com.
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