Digify says Digify Pro Online is a digital marketing programme designed to empower unemployed South African youth (18 to 35) with practical digital skills and entrepreneurial tools to build sustainable careers in the digital economy. The programme takes participants through a three-level learning journey: Foundation, Intermediate and Advanced, each focused on building digital expertise, entrepreneurship and job readiness. Furthermore, this is a free-of-charge programme. 

"The three-level programme directly responds to youth unemployment and the urgent need for inclusive, accessible learning pathways," says Menzi Mhlongo, Senior Project Manager at Digify Pro.

The Foundational Level introduces digital marketing basics, AI literacy, cybersecurity, Google Workspace and career development tools. Upon completion, participants gain access to the Intermediate Level, a 10-week bootcamp that dives into strategic marketing, SEO, analytics, e-commerce and campaign development, says Digify.

Digify says the Advanced Level features six weeks of specialised elective training, integrating AI into tracks such as Paid Advertising, Content Marketing, Data and Analytics and a new Cybersecurity for Digital Marketers module.

"Through our partnerships with Meta and MSDF, we're proud to offer this life-changing opportunity at no cost to participants," says Qhakaza Mohare, COO at Digify Africa.

The company says that crucial to the programme's success is an active collaboration with other civil society organisations with a common purpose. Among our strategic partnerships are digital innovation hubs and organisations such as Total Sport Alex Safe-Hub, in Alexandra, Gauteng, Rise Africa Care Foundation in Lydenburg Mpumalanga, Bokamoso Youth Centre in Alexandra, Gauteng, Vukani Solutions in QhwaQhwa and Botshabelo in Bloemfontein, Free State, who are committing to making their hubs and resources available for youth in their communities to access and complete the programme.

Digify says participants can apply here. Those who miss the initial deadline can still complete the self-paced Foundation Level during the year and be eligible for the 2026 intake.

Digify Africa concludes that it continues to champion access to digital skills through low-cost technology platforms, WhatsApp learning bots and inclusive learning design — working to close the digital divide and unlock the potential of Africa's youth.

For more information, visit www.digifyafrica.com. You can also follow Digify Africa on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor