The survey, conducted by Town Press and managed by Egoliprospects, targeted marketing directors, CEOs, brand managers and communications leads who have worked directly with PR agencies over the past three years. A total of 1 200 verified responses formed the final dataset, says the agency.

Respondents were asked to evaluate agencies based on strategic thinking, media relations strength, reporting transparency, crisis management capability, return on investment and overall satisfaction. According to the published rankings, PR Worx secured the top position among South Africa's leading agencies.

Madelain Roscher, CEO and Founder of PR Worx, says, "Being named South Africa's number one PR agency is deeply humbling. It's also validation of something we've always believed and lived: that reputations are built through relentless professionalism, strategic acuity and showing up when it matters most."

"This recognition belongs to our clients, who trust us with their most complex challenges, and to our team who delivers excellence even under pressure. For almost 25 years, we've said that we build reputations that last. Today, South Africa's leading corporate decision-makers confirmed it. Thank you for making PR Worx what it is — Africa's most trusted communications partner," adds Rocher.

The Report: Why PR Worx Leads

The Town Press report noted that PR Worx is recognised as a heavyweight in the corporate sector, known for its structured operational model and strong crisis management capability. It described the agency as a dependable partner in high-pressure environments such as corporate restructuring or intense public scrutiny, says the agency.

"Their reputation is built on rigorous professionalism that ensures consistent output even under duress," it says. "In addition to standard PR services, they are frequently cited for excellence in crisis management. Because they operate with high levels of organisation, they are able to mitigate reputational risks quickly and effectively. This reliability has made them a long-term choice for large organisations that require a safe pair of hands for complex communication challenges."

Shannon Henning, Managing Director of PR Worx, adds, "What this ranking tells us is that clients don't just want clever campaigns and vanity engagement — they want partners who understand the full weight of what's at stake. Whether it's navigating a corporate restructuring, protecting a CEO's reputation, or launching into a new market, our clients know we bring both the strategic thinking and the operational discipline to deliver results that count. "This number one ranking isn't a validation of where we've been, but a mandate to keep raising the bar. To every client who has backed us with their trust: we see you, we value you, and we're just getting started."

As the communications landscape continues to evolve, the ranking affirms PR Worx's commitment to delivering disciplined, business-aligned reputation management in an increasingly complex operating environment, concludes the agency.

For more information, visit www.prworx.co.za. You can also follow PR Worx on Facebook, LinkedIn, X, or on TikTok.

*Image courtesy of contributor