Red Ribbon says that the
PRCA Africa NextGen group, since its launch in 2022, has been helping to
empower emerging public relations talent across the continent through learning
resources, networking opportunities and mentorship — principles that resonate
deeply with van der Merwe.
Reflecting
on her own journey, van der Merwe says, "My journey into PR was unconventional — I
didn't study it, and I had no formal experience when I started as a young
adult. But sometimes, success is the only option you have. Hard work,
resilience and the right mentorship have been key to my growth, and I hope my
story can encourage other young professionals to keep pushing forward, no
matter where they start."
Cherná
Lutta, PR Operations Director at Dialogue Communications and Chair of the PRCA
Africa NextGen Board, says, "Over the past three
years, our board members have selflessly dedicated their time and energy to
championing our initiatives. We are relentless in our pursuit to support and
nurture young PR talent across the region. Our initiatives aim to inspire,
educate and foster best practices for professional and personal growth."
Van der Merwe's own beliefs echo those at the foundation of the PRCA's philosophy perfectly.
"I know firsthand how important it is to have access to the right
opportunities, guidance and industry insights. PRCA Africa NextGen is creating
a platform that bridges the gap between education and real-world experience,
helping young PR professionals navigate their careers with confidence. I'm
excited to be part of a board that is dedicated to uplifting and empowering the
next wave of PR talent across Africa," says van der Merwe.
Red
Ribbon Communications concludes that it is thrilled to support van der Merwe in her new
role and believes her insights and experience will be a valuable asset to the
PRCA Africa NextGen committee. Her appointment reflects the company's own commitment to fostering talent and contributing to the
advancement of the PR profession in Africa.
For more information, visit www.redribboncommunications.co.za. You can also follow Red Ribbon Communications on LinkedIn.
*Image courtesy of contributor