Sometimes it is fun to mix fact with fiction — and when it comes to fictional characters we all have our favourites. So, why not see which fictional characters would make excellent marketers and which role they would take on in the real world of marketing?
Working in marketing is more stressful than many would think. Yes, there are also fun moments that make it worth all the stress — like seeing your campaign come to life and being a success!
So, in light of all the heaviness that comes with being a marketer, we wanted to have some fun and see which fictional characters would make exceptional marketers!
Read on to see if Saads Abrahams from media update mentions your favourite fictional character!
There are many people who make up a marketing team, and they all require certain skills to be great at what they do.
Copywriters
Penelope Featherington (Bridgerton)
Copywriters are responsible for creating memorable and compelling messaging for a brand. Just like Lady Whistledown herself who keeps the members of the ton clutching their pearls — they need to be able to take the most boring information and make it interesting to their readers.
The key skills that make a great copywriter are:
- attention to detail
- creative flare
- an extensive vocabulary
- knowing and understanding their audience
- the ability to communicate, and
- knowing how to do research.
via GIPHY
Marketing Analyst
Sherlock Holmes (Sherlock Holmes)
Marketing analysts look at and analyse data to help brands develop new products, interpret consumer behaviour and refine any business ideas.
Sherlock Holmes' strong power of deduction and attention to detail would make him a brilliant marketing analyst as he would be able to analyse the data, easily identify trends and provide detailed insights to optimise all marketing campaigns.
The key skills needed for a marketing analyst are:
- perceptiveness
- problem-solving
- analytical thinking, and
- being detail-oriented.
via GIPHY
PR Specialist
Petra Solano (Jane The Virgin)
If there ever was a woman in fiction that would be the most perfect PR specialist it would be Petra Solano. Throughout the series she finds herself in crisis after crisis, from legal battles to personal life drama. She is a strategic thinker and always has a plan when things go south.
And despite all of these challenges that come her way, she manages to maintain her personal image and the image of her hotel — which is the PR goal!
The key skills every PR specialist need are:
- crisis management
- strategic thinking
- brand management
- adaptability, and
- determination.
via GIPHY
Content Creator
Lorelai Gilmore (Gilmore Girls)
Content creators need to have a knack for connecting with people. They also need to know how to make the most mundane things seem interesting and need to know what is trending online.
Lorelai would make an excellent content creator with her quick wit, sense of humour and ability to connect with people. She could easily create relatable and engaging content. She is also always up-to-date with all things pop culture, so she would know how to create trending content.
The key skills that make a content creator are:
- understanding your audience
- storytelling ability
- strong communication skills, and
- creativity.
via GIPHY
Digital Marketer
Tony Stark (Iron Man)
With a combination of tech knowledge, strategic thinking and his charismatic personality, Tony Stark would be an exceptional digital marketer.
To be a great digital marketer, you need to be tech-savvy and also be exceptionally analytical. Tony's ability to think out of the box and adapt to any situation is an essential skill that is required for a digital marketer.
Skills that are required for a digital marker are:
- adaptability
- technical ability
- crisis management
- analytical mindset, and
- persuasiveness.
via GIPHY
Social Media Manager
Margaery Tyrell (Game of Thrones)
Social media managers need to be able to manage multiple platforms, making sure that the brand voice is perfect and coming through on each platform. They need to ensure that people love them online and that all their needs and concerns are being attended to.
Who other than Margaery Tyrell? Her understanding of public perception and her ability to play to the crowd would make her the queen of social media management.
The skills that make a successful social media manager are:
- crisis management
- social listening
- creativity
- communication
- adaptability
- resilience, and
- strategic thinking.
via GIPHY
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*Image courtesy of Canva