PR stands for "Proactively Reactive," right? I'm just kidding … but also not really. 

Public Relations is a field that requires constant planning, execution and planning again to do it better the next time.

Reactive PR, however, includes an element of surprise, making it more difficult to execute.

The term itself is almost contradictory. Even if it requires PR pros to wait for an issue or crisis to arise before they can respond — it doesn't exempt them from preparing for when the crisis does arise. Their preparations simply differ from those of the proactive PR gang.

A few things need to be in place before the reactive PR gang can relax.

Joreke Kleynhans has set you up for success with media update's checklist for reactive PR success.



Did you enjoy this infographic? Let us know your thoughts on the topic in the comment section below!

Want to stay up-to-date with the latest news? Subscribe to our newsletter.

Are you interested in Reactive and Proactive PR? Check out our infographic, Reactive and Proactive PR — What’s the Difference?

*Image courtesy of Canva

**Sources used include Prezly & LinkedIn