Recognising the global movement towards sustainability, environmental awareness and the desire for making more informed decisions, The Good Life Show pioneered a fresh initiative and created a symposium that brings together a group of experts from the health, fitness and wellness fields, says the duo.

This platform provides an all-encompassing information-sharing session, featuring live demonstrations and interactive masterclasses, as well as expert guidance on new and innovative product choices to suit a conscientious lifestyle, the duo adds.

Woolworths says that, as a responsible retailer, it is its business to understand the intricate link between what we consume and the health of our planet. The importance of making responsible and conscientious food choices — combined with sustainable business practices and the thoughtfully developed products on its shelves — aligns perfectly with the objectives of the Good Life Show, so the partnership was born from a foundation of shared values.

"We are really excited to collaborate with The Good Life Show on what we believe is hugely important, and stimulating subject matter when it comes to food, the planet and our people," says Elizka Ferreira, Woolworths's head of brand communications for foods.

"At Woolworths, we are always looking for new and interesting ways to improve on our offering, be it our processes or our products, and we're sure this event will offer up some thoughtful ideas and ground-breaking practices for customers and businesses alike," adds Ferreira.

The brand joins as the headline sponsor for the Woolworths Good Life Show Kitchen, which comes to life with live cooking demonstrations showing spectators how best to incorporate healthy food options into their meals.

According to Woolworths, guests can also enjoy the Woolworths Masterclass Kitchen, allowing attendees the opportunity to participate in interactive masterclasses. Chefs demos will feature a range of Woolworths products, with particular focus on the plant-based range. 

"The Good Life Show is an incredible platform for encouraging conversations around sustainability and conscious living," says Marisa Munroe, Woolworths's head of product of foods business development and central product development.

"At Woolworths, we're committed to offering our customers products that not only taste great but that also align with their values and contribute to a healthier planet. This partnership allows us to showcase our dedication to sustainable food choices and innovation, while also inspiring others to make informed decisions for a better future," adds Munroe.

The Good Life Show is open to all those who are seeking an improved, more sustainable and conscious lifestyle, as well as food enthusiasts eager to explore new and innovative ingredients, the duo concludes. 

Cape Town
Friday, 31 May to Sunday, 2 June at the Cape Town International Convention Centre

Friday, 26 July to Sunday, 28 July at the Kyalami International Convention Centre

For more information, visit You can also follow Woolworths on Facebook, X, Instagram or TikTok.

*Image courtesy of contributor