PR professionals can be described as people who wear many hats. Why?
They have to take on many
roles and responsibilities in their profession. And when your plate is always
full, it's so
difficult not to get overwhelmed or even completely
demotivated. But with so many tasks at hand, PR professionals are pressed for deadlines and seldom have the capacity to motivate themselves.
But when procrastination rears its ugly head, what keeps a PR pro's motor running?
Don't know? Don't worry! media update’s
Lara Smit is coaching PR pros on three ways that they can reignite their fire! Let's do
1. Create your own reward system
Sometimes the most effective way to motivate yourself to get a job done is through a little self-bribery
According to the Cornell Chronicle
, rewards assist in creating a positive experience
when performing a job.
Additionally, psychologists have formulated a theory of motivation which they refer to as incentive theory
This theory proposes that behaviour is often prompted by your desire for reinforcement
. So, essentially, incentives justify the effort that you have put into a task. Therefore, the use of incentives serves as a type of positive reinforcement for completing work. Establishing these patterns of productive behaviour, and rewarding them can motivate PRs to complete even more
But how exactly
can you trick yourself
into doing more
In order to create your own reward system that works, you have to ask yourself: "What will motivate me the most?" The answer may be as simple as a piece of chocolate, a cup of tea or being able to watch an episode of your favourite series after completing a task. Whatever you choose, it must
be something that you want
and will work hard to get
Reward systems can even be set in place for teams, whether it’s a voucher to a store or an extra-long lunch break. Rewards can be a good way to push your team forward
and give hard-working
team members the recognition
2. Build your army
Demotivation is one of the most
difficult mental battles that PR pros can face. But a simple solution to this fight is turning to team members and fellow employees for help. Why?
Your team members are your allies
. They are all working towards the same
goal as you and want you to succeed.
Additionally, your team members arm you with knowledge and support
by sharing their own
opinions and experiences with you.
This helps you feel less isolated in the workplace and allows you to collaborate with team members on solutions for the obstacles you are facing. It also inevitably fosters good relationships amongst yourself and your team members that validate your feelings
and provide an understanding
of your situation.
Receiving support from your team members will help you feel valued and appreciated for the work that you do. In fact, according to Oxford University's Saïd Business School
, this contributes positively to an individual’s sense of motivation. The study found that up to 13% of workers are more productive when they are happy. And who isn’t happy when their efforts are valued?
We get further insight from in The Role of Peer Support in Managing Occupational Stress: A Qualitative Study of the Sustaining Resilience at Work Intervention
, published by SAGE Journals
. In this piece it is stated that the support provided by your peers aids in building up psychological resilience.
This means that you will be less
likely to be demotivated when confronted with strenuous or time-consuming tasks.
So, in this case teamwork really does make the dream work
and PR pros should definitely consider filling their ranks. PR professionals must also ensure that the support that is provided isn't just one sided. It's important for them to stop the spread of demotivation by checking up regularly on their colleagues and to boost
them up whenever possible.
3. It’s going down! (And by that we mean downtime)
Finding a balance
between work life and personal life is an important skill that PR professionals need to develop. Because of the demanding nature of a PR career, these professionals tend to work overtime and find it difficult to switch off when they need to. This can affect them negatively as it results in burnout. Feeling overworked
often leads to a decline in your mental well-being. Therefore, when PR pros avoid taking breaks they will begin to develop chronic stress, fatigue and a general decline in motivation and productivity.
Taking prolonged breaks from work is, therefore, necessary for them to fully detach
from the demands of their jobs. These well-deserved breaks also allow them to recuperate
their tired minds.
But, it is also important for a PR pro to take regular breaks while they are at work. Studies show
that taking regular breaks every 25 to 90 minutes throughout your work day has benefits like:
- promoting productivity
- increasing job satisfaction
- boosting performance, and
- nurturing good mental health.
So, dear PR pro, ensure that you take a break and decompress because you've earned your much-needed downtime!PR pros, what do you do to motivate yourself? Let us know in the comments section below.
Want to read up on more ways that PR pros can beat their mental slump? Then make sure you read our article Four ways PR pros can deal with stress
*Image courtesy of Canva