SoulProviders Collective is majority-owned by the Matrix Communications Group (Matrix Group). It aims to be a one-stop creative shop with the ability to create eye-catching and effective digital marketing campaigns that live through-the-line and help clients reach their strategic and business goals.

The agency says that it is no stranger to award nominations, with two Loerie Award nominations in the bag. It also has a short-listing in the New Generation Awards and a nomination in the Accenture ninth Gender Mainstreaming Awards under the category Economic Empowerment.

Ginindza says, "I thank the SPC board and shareholders for seeing the potential in me to lead the agency forward. I am excited about the journey ahead and what the team and I are going to be doing — especially with the direction I intend to follow, as well as collaborating with other agencies within the Matrix Group towards a common goal."

"Ginindza has held the position of acting MD since June 2021 after a thorough handover with former CEO SJ Boden. To facilitate this transition, the board appointed a renowned business coach to work closely with her in preparation for her promotion and we are excited about her plans for the agency," says Kgaugelo Maphai, chairperson of the Matrix Group.

During the last three months, the company says that it has managed to partner with a number of new clients, including Mitsubishi Motors, a leading pan-African petroleum company Vivo Energy, and FMI Insurance, a financial services company.

The Bryanston-based agency celebrated its 10th birthday in May 2021 and boasts clients such as leading FMCG company AMKA, new Chinese e-hailing service company DiDi South Africa and Talk360, a global telecoms company.

The agency also works with a number of NGOs, including Good Governance Africa and the Social Cohesion Foundation of South Africa).

"I'm fortunate to be supported by an excellent leadership team comprised mainly of females and grateful for the vibrant, young team of creatives who make up SoulProviders and always bring a unique element to our work," says Ginindza.

"I want to make a difference in people's lives. With all the work we put out, we need people to learn, feel and be inspired to make a difference," Ginindza concludes.

Her immediate plans are to solidify SoulProviders' positioning within the industry and to prepare for growth, leaning on the Matrix Group's affiliations with agencies in East and West Africa, to become a conscious pan-African business.

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