In a remarkable twist, even the station's own staff were unaware of the impending change, says Tuks FM. With only three hours notice, the station manager revealed the secret plan, which saw Tuks FM transform its on-air imaging and logo to reflect the new identity of UP FM

According to the station, this bold move highlights Tuks FM's willingness to push boundaries and embrace unconventional approaches to engage its audience and stay ahead in the competitive radio market. 

"We believe in thinking outside the box and pushing the limits of creativity," says Lwazi Mpofu, station manager of Tuks FM. "The decision to rebrand as UP FM for a day was a bold move aimed at generating buzz and sparking conversations about Tuks FM. We wanted to showcase our ability to innovate and captivate our audience in unexpected ways." 

Tuks FM's reputation for innovation and originality has long been recognised in the industry, says the station. As a campus radio station, Tuks FM embraces its unique position to experiment and constantly evolve, keeping its audience engaged and entertained. 

The feedback on social media following the rebranding stunt reaffirmed the enduring resonance of the Tuks FM name and brand with its loyal listeners, the station adds. 

"Being in the campus radio space allows us the freedom to be truly creative and explore new avenues to make our brand stand out," concludes Lundi Cavernelis, Tuks FM programme manager. "This on-air stunt was just one example of our commitment to delivering dynamic and compelling content that resonates with our audience." 

As Tuks FM returns to its original branding, the station says it remains committed to delivering innovative, engaging and diverse programming to its listeners. With a renewed sense of energy and creativity, Tuks FM looks forward to continuing to captivate audiences and cementing its position as one of the leading campus radio broadcasters. 

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*Image courtesy of contributor