"We are extremely proud the DDC approached us to create this partnership and recognises the incredible inroads and proactive, positive impact Jewellery Afrika has made since the brand's inception nine months ago," says Jason Aarons, founder and editor-in-chief of Jewellery Afrika. 

"This falls in line with our partnership-driven focus of media alliances and collaborations across the continent and globally. Moreover, it synergises with our aim of championing and empowering Afrikan jewellery and sharing their narratives worldwide," adds Aarons.

"It [the partnership] places major emphasis on doing business with African jewellery designers / entrepreneurs — and related sectors — and connecting them with international markets," says Aarons.

"The DDC helps diamondpreneurs, jewellery and jewellery designers through networking, education and leadership development," says Agnes Abdullahu, DDC founder and CEO, and curator at Festival de Cannes.

"Our mission is to inspire, create, match, connect and bring positive jewellery and diamond stories to the world. Jewellery Afrika is a perfect platform for us to partner with in empowering people in these sectors in Africa and give them substantial traction and opportunities on the global stage," adds Abdullahu.

There are three major events kicking off this partnership, which Jewellery Afrika will present to interested exhibitors, participants and visitors:

1. World Fashion Week, Dubai
This includes the Diamonds and Jewellery Summit UAE, Palazzo Versace, Dubai. Jewellery Afrika has been afforded a speaking slot / panel discussion at the event.

2. The Invest in Africa 2024 Summit in Holland, The Netherlands
This event is a special edition from 'Mine to Market Dealrooms' that is hosted by the DDC fashion and jewellery show. The business conference and exhibition are designed — among other aspects — to promote and facilitate international trade between Europe, North America and Asia and Middle East. 

3. The Cannes Film Festival, Third Edition Pavillon Royal, in France
Jewellery Afrika and the DiaMondaine Diamantaires Club conclude that they will be making additional announcements early in the new year regarding its partnership and the three shows above. 

For more information, contact jason@jewelleryafrika.com.