Among the select few to attain this status, Ackermans was recognised for its unwavering commitment to excellence and its profound connection with the South African community, securing victory in both the Children's Clothes category and the Women's Clothes / Accessories category. 

The Target Group Index (TGI) Survey, a strategic, syndicated usage and attitude survey, forms the basis from which the Icon Brands results are sourced. The survey is the largest of its kind in South Africa, covering 18 sectors, hundreds of product categories and thousands of brands included in the measurement.

According to the index, 24 760 consumers were surveyed, representing 28 680 000 adult South African consumers. The data was weighted using Statistics South Africa's mid-year population estimates. 

Chief executive of marketing at Ackermans Bronwyn Pretorius says, "This recognition is a distinction that few brands can claim, and to be selected as the best out of 52 brands is an honour that reaffirms our status as a cherished and trusted brand among South Africans in the children and women's categories."

Ackermans says that looking ahead and anticipating further successes on the horizon, the retailer remains committed to building upon this achievement and further solidifying its position as a beloved and trusted brand in the market. 

"Our customers have been at the heart of our story for over 100 years. We understand the pressure on their pockets, and we know that every cent counts. This recognition as an Icon Brand characterises our unwavering dedication to customer satisfaction, loyalty and bringing value to life," concludes Pretorius.

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*Image courtesy of contributor