According to WOO, the 2024 Congress follows a record-breaking Global Congress in Lisbon in 2023, with over 500 delegates.
It also follows a second regional APAC Forum in Bali and 2024's forthcoming Africa Forum, which will be held in Cape Town from Monday, 11 March 2024, to Wednesday, 13 March 2024.
WOO President Tom Goddard says, "The Out-of-Home world is getting bigger and more inclusive all the time, so it's appropriate for us to be heading to Hong Kong for our first Global Congress in Asia in 2024."
"Asia is at the cutting edge of OOH technology and innovation, and Hong Kong 2024 will be unmissable. The Grand Hyatt will be a great venue for a milestone event," concludes Goddard.