A career in the marketing field is much sought after, especially as the field has grown more digitised. In fact, many Millennials and Gen Zers are headed down that path already, according to Financial Express.

The growing interest in marketing doesn't come out of the blue. You get to be creative, work on exciting campaigns and events and dabble in the digital landscape — all while working in a fast growing industry. 

If this sounds appealing to you, media update’s Taylor Goodman is here to give you the 411 on the marketing career basics. 

Let's get into it: 

What tips do you have for novice marketers? Be sure to let us know in the comments section below.

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If you want to learn more about the marketing industry, then be sure to read our article, Understanding the sales funnel [Infographic].
*Image courtesy of Pixabay.