conducts research telephonically and it is not pre-coded. This means that, according to the awards, it is up to the respondents to nominate and rate the candidates in the various categories on certain criteria.

This is an independently funded initiative by Smollan says that it was assessed by a random national sample of 200 FMCG retailers and store managers who rated on effectiveness in implementing promotions, communicating appropriately with retailers, professionalism and reputation of service delivery and accountability.

Smollan Africa CEO Michael Power says, "Our teams have risen above the uncertainties of our current landscape to deliver these incredible results, while maintaining the coveted diamond status for 10 years. Well done to them for always putting their best foot forward. This award is a testament to their resilience and dedication to deliver growth for our clients."

"This achievement represents what we strive to accomplish around competitiveness, effectiveness, excellent leadership, resilience, customers service and satisfaction, as we fulfil our purpose to deliver growth for our clients, our business and our people," concludes Power. 

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