"Isikhanyiso, which means 'luminary / light' in IsiXhosa, is what the owners hope to bring to the Public Relations and Communications space," says co-founder Olwethu Boso.
"In the true essence of luminaries, we hope to inspire and be influential in the spaces we currently occupy and those we'll go on to occupy in future — not only as an agency but as two young, black women," adds Boso.
According to the agency, Isikhanyiso was birthed from the job losses that founders Nombulelo Fox and Olwethu Boso faced as a result of Covid-19. After receiving freelance work during this period, the duo says that they chose to create jobs for themselves by starting Isikhanyiso.
Isikhanyiso offers a number of services for big and small brands such as:
- public relations (from strategy to execution)
- media relations
- content creation
- talent management, and
- influencer marketing (from mining, strategy and execution)
"As someone who worked for award-winning agencies in the past four years, I realised the most important thing to have as a public relations specialist was a good network of people," says Fix.
"The very same network that I had was what helped build Isikhanyiso's clientele. We've been fortunate enough to work on amazing campaigns since the year started and this is just the beginning for us," adds Fox.
Isikhanyiso concludes that one of its biggest goals is to help create employment for other creatives who've faced a similar ordeal as a result of the pandemic.
For more information, visit www.isikhanyiso.com