The MOST Awards aim to inspire media owners and media agencies to improve the efficacy of their businesses through service performance. The awards celebrate excellence and healthy competition in the media industry and, as a result, better performance from the category.

Also, within the same group, Primedia Outdoor won Media Owner: Out of Home and was runner up in the Media Owner of the Year category. In addition, Primedia Group won Media Owner: Multimedia. Another notable accolade included The MediaShop Johannesburg, which won the Full-Service Media Agency Award that was sponsored by Primedia Broadcasting.

Chairperson of Primedia Broadcasting Geraint Crwys-Williams says, "We are delighted to again receive recognition from the MOST Awards. At Primedia Broadcasting, we pride ourselves in being the home of big brands, great personalities and responsive audiences that achieve incredible results for our advertisers. The award we received is testament to that."

The MOST Awards ceremony was announced in a hybrid, live-streamed awards event on Wednesday, 8 September.

"I would like to thank our incredible team at Primedia Broadcasting for continually staying ahead of the curve and ensuring that our organisation continues to lead South Africa's changing media landscape during very difficult times," says Crwys-Williams.

"This award comes out of your continuous hard work, innovation and commitment to the success of our platforms and our business," Crwys-Williams concludes. 

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