Founded over 21 years ago, Egg Films is a production company. Rasethaba and Howard launched Arcade, the sibling production company, nine years ago in 2012.

The duo views the new Egg Films partnership as the extension of their current working relationship and has brought in Radebe to complete the partnership.

The new leadership team intends to build on Egg Film's craftsmanship while creating culturally relevant commercials, documentaries, short films and music videos for the local market.

"The industry is growing and changing and it's important to show our ability to change and adapt to the needs of the world," says Rasethaba. "There is a bigger drive for thoughtfulness in filmmaking and we are being held to higher standards of accountability, which is good. We are excited about this new chapter at Egg."

Radebe, who was signed by Egg Films as a director in 2017, concludes, "I've become very close friends with Howard and Rasethaba, and we share a vision for the industry. Egg has always felt like home to me and this is not only a dream come true but an opportunity for us to continue driving representation in the industry, which inevitably will create opportunities for others to enter."

Egg Films will continue to be a majority Black-owned level 2 contributor to B-BBEE. With offices in Johannesburg and Cape Town, it aims to represent a strong roster of South African directors.

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