The conference says that flexibility and fluidity are essential for brands to stay relevant.
To manage shifting objectives, increase productivity and run a high-speed marketing department without chaos, the case for agile marketing has never been stronger, adds Reuters Events.
According to the conference, it aims to unlock insights needed to ensure marketers stay ahead of industry trends and beat challenger brands as individuals look towards 2023.
The conference concludes that this will be done through Reuters Events' four key agenda pillars, which are as follows:
- Transformation & Growth
- Brand Evolution & Purpose
- Content & Creative, and
- Data Storytelling & Personalisation.
The conference adds that individuals can look out for the following
SM22 key sessions:
It's always better when we're together: drive successful brand partnerships in the age of collaboration
- Execute successful collaborations with like-minded brands to increase brand awareness and boost sales.
- Grow your audience — team up with other businesses to increase engagement on content and social media.
- Create a shared sense of purpose — align partnerships with your brand's own values to evolve whilst remaining authentic.
The power of purpose-driven marketing: Are you doing it right?
- Embed your purpose in all aspects of business, from innovation to operations.
- Grow your business with a clear sense of purpose and social responsibility — purpose-driven businesses perform better and attract more customers and talent.
- Forge meaningful connections over shared values in the conscious consumer era.
Unlocking the power of data to build deeper human connections
- Put the 'person' back into personalisation by blending the 'art' of insight with the 'science' of data and analytics.
- Discover the power of 'empathy at scale' to go beyond personas and deliver more meaningful personalised connections at each touchpoint.
- Use real-time data and iterative learning to become more effective, efficient and responsive in engaging consumers.
Demystifying the metaverse: unlock your virtual potential
- Discover tools and strategies to unlock the metaverse and generate opportunities for innovation and shape your future.
- Understand the 'why' — utilise the metaverse to elevate your brand in an authentic and responsible way.
- Transform how you interact with customers through meaningful virtual connections.
Flexible, fluid and agile: transforming the marketing function to fuel growth
- Exercise visionary and inspiring leadership to foster a culture of success both in your team and in the wider organisation.
- Employ agile marketing strategies to become more efficient, flexible and responsive in the face of new challenges.
- Drive innovation by embracing disruption, giving employees the courage to generate new ideas.
Individuals can view the full agenda
here.
For more information, visit
www.reutersevents.com.