"The thought of joining Vicinity Media brings me great excitement," says Westphal.

"I've wanted the chance to build on my existing network of clients and agencies and to take on the challenges of learning and succeeding in the world of digital,"  adds Westphal.

"I've built my career on providing a solution I believe in, to my client partners. After getting to grips with the Vicinity Digital Catalogue solution and its data-driven approach, I knew this was a move I had to make," Westphal says.

"The ability to connect the dots between traditional broadsheets and now, to have the ability to digitise them and serve them to specific audiences will fulfil a massive need for retailers and for their customers, as relevance is key," Westphal adds.

"Being able to serve these digitised broadsheets in a fully measurable environment that allows customers to interact with them will reignite the importance of a retail reference point," says Westphal.

Vicinity COO Neil Clarence adds, "Westphal is synonymous with the printed broadsheet in South Africa. His network and retail experience are second to none."

"His value extends beyond business development, as one of the only South African tech businesses with our own technology and local data, we have the unique ability to build to local market requirements. His retail knowledge has already helped us shape the product we believe will digitally transform the printed catalogue in South Africa," says Clarence.

Vicinity Media says that its vision is to use its unrivalled targeting data to build and reach audiences across all media as digital transformation continues.

The appointment of a print veteran follows the appointment of Bianca Pianese, a traditional Out-of Home-expert.

Vicinity Media concludes that the appointment is evidence that its vision is being fulfilled. 

For more information, visit www.vicinity.media. You can also follow Vicinity Media on Facebook, Twitter or on Instagram.