According to Brand Africa's annual report and analysis of brands' standing in Africa, Brand Africa 100™ ranks the most admired brands on the continent and is based on a pan-African survey across more than 25 countries that account for over 80% of Africa's population and GDP.

Every year, Brand Africa partners with Kantar and Geopoll to independently survey, analyse and rank brands in Africa.

In the latest report, Brand Africa 100™ 2022, Toyota was ranked eighth on The Top 100 Most Admired Brands in Africa list. According to the brand, this is an improvement on the position it achieved on the 2021 list when it made its Top 10 debut in the number nine slot.

"Congratulations to the entire Toyota team, that's Toyota South Africa as well as the brand's dealers and other distributors throughout Africa, on this remarkable achievement," says FCB Joburg and Hellocomputer Joburg group MD, Joey Khuvutlu.

Khuvutlu adds, "It's no mean feat to be ranked within the Top 100 in a survey, which annually yields over 80 000 brand mentions and over 2 000 unique brands, let alone improve upon a ranking in the Top 10. But the Toyota team has done just that, despite its opportunities for growth being severely stunted by the Covid-19 pandemic and lockdown."
Tian van den Heever, FCB Joburg executive creative director, a man who has worked on the brand in South Africa for 13 years, says, "This is Toyota's second appearance within the Top 10, as it ranked 11th in the 2020 and 2019 rankings and made its Top 10 debut last year at ninth."

"As Toyota SA's marketing partner in South Africa since its launch way back in 1961, FCB Joburg and now Hellocomputer Joburg are determined to play their part where ever they can to make sure that happens," adds van den Heever.

"Personally, given my long association with the brand, I'm incredibly proud to work on such an amazing brand that means so much to people on the continent, and has such a special place in my heart," van den Heever concludes.

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