"After two years of quarantine and wide-range industry disruption,
AME launches the 2022 competition with new categories to honour game-changing work and the debut of
AME's new trophy, the iconic
NYF Tower, in hand-polished
Gold,
Silver and
Bronze," says Gayle Seminara Mandel, executive director of
New York Festivals AME Awards®.New categories for the awards include:
- Social Equality
- Multicultural Marketing
- Artificial Intelligence
- Cryptocurrency
- NFTs, and
- UX Design.
New categories
Cryptocurrency and
NFTs will aim to put the spotlight on all work created by brands that utilise cryptocurrencies or adopt NFTs into their marketing mix. To view additional new categories launched in
Products and Services, individuals can click
here. AME launched
Social Equality — Diversity, Equity & Inclusion to honour creative work that:
- positively affects racial identity in advertising
- ensures representation
- enables underrepresented groups to fully experience, and
- connect with brands and is inclusive and respectful of all cultures.
Best Use of Medium recognises campaigns that utilise
Influencer Marketing,
Social Media Community Management, and
UX Design.
Best Use of Discipline salutes all methods used to deliver information creatively and effectively in service of the brand and newly added categories (
Artificial Intelligence,
Multicultural Marketing and
Public Relations Strategy) round out the roster.
The awards have indicated that the jury selection has now begun for the 2022 edition.
AME's grand jury is recruited from five global regions, which include:
- Asia Pacific
- Europe
- Latin America
- Middle East & Africa, and
- North America.
These strategic innovators review all entries with global knowledge and industry perspective.
The results of the 2021 grand jury sessions are parsed in the annual
AME Report, which honours and provides rankings for agencies and brands from 30 countries.
The deadline to enter the 2022
AME Awards® competition is Wednesday, 11 May 2022. Competition details and additional information can be found on the
AME website. Individuals wanting to enter are encouraged to click
here.
For more information, visit
www.ameawards.com. You can also follow the
AME Awards® on
Facebook,
Twitter or on
Instagram.