"It is time to rise up as we continue the fight against the spread of Covid-19," says the team behind the campaign. "Whether it's following social distancing protocol or getting the vaccination, now is the time to show Mzansi how much you care — and let our resilience as a nation shine," adds the team.
To celebrate and commemorate just how far we have come as a country, the 'Be Brave Mzansi' campaign is asking everyone to get up and dance — to rise together to beat the virus.
Nicole Austin, Adcock Ingram OTC's 'Sponsors of Brave' ambassador, says, "Our country has weathered so many storms and we continue to rise, mostly because of our spirit of gratitude. We express this in many ways, but there is no more impactful way to show our courageous South African spirit than through song and dance. It unites us, it fuels us and it is central to this brand new season of 'Sponsors of Brave'."
A weekly cash prize to the tune of R5 000 is up for grabs when applicants submit their dance videos. Three video entries will be selected as overall winners. One will be by a nationwide public vote and will win R20 000.
Two, chosen by the panel of judges and The Ndlovu Youth Choir, will win R10 000 each. One will be named the best individual or family and one will be named the best school or organisation.
"Through the past three seasons of the 'Sponsors of Brave' campaign, we have recognised the bravery of frontline healthcare workers. And now it is time to acknowledge the bravery and resilience of all South Africans. It is our time to rise up Mzansi and rebuild," says Andrea Firth, managing editor and content lead at BrandStudio.24.
Individuals are encouraged to click here
for the dance tutorial and entry details.
For more information, visit www.partners.24.com