The book aims to tell moving personal stories from Hefer’s life. From her award-winning marketing career to her journey to sobriety, Hefer strives to provide life lessons and essential business tips for new and seasoned professionals — and anyone looking for a fresh and positive start.

"Using humorous stories of her real-life experiences — for example, why everyone needs a doll named ‘Percy’ — Dale demonstrates how to navigate this strange world so that you, too, can find your own brand of happiness," says the team at IMC.

For more information, visit www.imcconference.com. You can also follow the IMC Conference on Facebook, Twitter or on Instagram