The awards have indicated that all work flighted between Friday, 1 May 2020 and Tuesday, 1 June 2021 can be entered this year.
Should an individual be working on a campaign that is due to go live before Sunday, 30 June 2021 and they wish to enter this campaign (provided the results can be supplied in time) the awards will accept it as it falls within our final entry deadline date.
Additionally, the awards have opened their 2021 entries.
The key judging tips to help you create a winning entry, as per the
New Generation Awards, are as follows:
- If you are entering into the Most Viral Campaign category, or any category that requires the campaign results, supply the actual numbers to back up the results and not just the percentage figure. It is hard to judge a piece of work on percentages alone.
- Be sure to include measurable objectives and benchmarks for success. Without these, we are unable to accurately assess the results and the efficiency of the campaign. This includes putting in your budget; even if the budget is R0.00, the awards need to know that. Rest assured, the figure will be kept completely confidential and will not be published.
- Customise your entry to the category into which it is entered. Give the judges a reason why you deserve to win that particular category. Many entrants submit the same entry across multiple categories, which is perfectly acceptable. But when judging, the awards consider the merits of the entry according to the specific category. The information that you would need to provide for Best use of Technical Innovation would need to be different from, say, Best Low Budget Campaign. Highlight the important parts that relate to each category, being entered into.
- Don't assume that the readers have prior knowledge of your campaign. Write a succinct summary, providing all relevant information. Make sure that you proofread your entry.
- Please note that if you wish to submit an entry for the 2021 awards that were previously submitted in 2020, please show any significant changes made to the campaign that have affected the overall outcome and results in 2021. (All changes must be identified and highlighted on the entry form attached).
- Quantifiable, measurable objectives need to be identified and evidence provided that these had been met or exceeded.
- The entries that address all the judging criteria, are creative and go beyond standard practice (developing into something magical) make for award-winners.
- Please ensure that the project you are entering meets required category objectives, and is not just a 'copy-and-paste job' across multiple categories.
- Entry submissions should not be long and confusing. Try to give relevant and clear points that apply to each campaign and limit the accompanying documents, PowerPoints and videos; be more in sync with answering the brief requirement for that particular award.
- Make sure that the response mentions why it should win that particular award. e.g. Why was it a Best in Class Technical Innovation Integrated Campaign, and what were the elements?
- Show articulated results for short-, medium-and long-term goals, and / or return on investment for the client. Supporting evidence helps tremendously when judges are marking the work.
- Make sure your entry is well written. Stand out, be clear, spell-check and be concise about why it's been entered, and
- Winning campaigns will need to show on-strategy creative execution that displays a clear link between the original business objectives and the outcomes enabled by the work.
For more information, visit
www.newgenawards.co.za or contact
stephen@newgenawards.co.za. You can also follow the
New Generation Social and Digital Media Awards on
Facebook or on
Twitter.